Turning Thrifty Shoppers Into Lifelong Community Supporters
Discover how Thrifty Shopper used TapMango to grow revenue, retain shoppers, and reinvest in their local impact.
Thrifty Shopper at a Glance
Here’s a snapshot of the success Thrifty Shopper has seen since using TapMango:
+1.5M
in additional revenue through vouchers
20K+
lapsed customers returned
198K
total loyalty members enrolled
51
average daily signups
A Flexible Tool for Anyone — From Beginners to Advanced Users
Thanks to TapMango’s advanced customization and targeting features, Thrifty Shopper can tailor campaigns to the brand and hone in on their audiences using multiple filters. They primarily use it for email and SMS campaigns.
“TapMango has made managing our marketing efforts much easier thanks to its user-friendly design. The platform offers a wide range of reporting tools, from quick summaries to in-depth insights. These features have helped us make more informed decisions and reach customers more effectively.”
— Diana Hysack, Director of Retail Marketing
About Thrifty Shopper
Thrifty Shopper is a nonprofit retail network with 19 locations across Upstate New York, operating under the Rescue Mission Alliance. They sell donated goods—clothing, furniture, books, and more—to fund life-changing services for people facing homelessness and poverty. Each purchase supports shelter, meals, and resources for those in need. On top of that, they promote sustainability by keeping millions of pounds of goods out of landfills every year.
Criteria for the Perfect Loyalty Program
The Thrifty Shopper team reached out to TapMango in search of a loyalty platform that could go beyond punch cards and generic promotions. Their goals were clear:
Targeted Offers Based on Shopping Habits
TapMango’s advanced segmentation allowed Thrifty Shopper to craft loyalty experiences tailored to their customers’ typical spend. Low spenders received a 10% off $5+ voucher just two days after their last visit, sparking return visits and generating over $278,000 in revenue. Meanwhile, average spenders got 10% off $20+ five days post-visit, driving an additional $13,000.
Boosting Loyalty with Friend Referrals
To grow their customer base, Thrifty Shopper tapped into the power of community. With TapMango’s referral system, loyal shoppers could invite friends and be rewarded when those friends joined. This program helped them welcome over 400 new customers at zero ad spend.
Customized Engagement via Mobile App
Thrifty Shopper’s branded mobile app made it easy for customers to check in, track rewards, and redeem offers—driving daily interaction and building habit. With an average of 1,774 check-ins per day, the app became a central hub for customer loyalty and ongoing communication.
Automated Winback Campaigns That Deliver
With TapMango’s “Miss You” feature, Thrifty Shopper set up automated outreach to customers who hadn’t visited in 30+ days. These targeted messages offered a gentle nudge back, resulting in over 20,000 returning shoppers and more than $500,000 in additional revenue.
Monthly Promotions That Keep Customers Engaged
Every month, TapMango’s platform powered timely promotional newsletters that kept customers in the loop on upcoming deals and mission highlights. Whether it was a flash sale or a community story, these touchpoints turned casual shoppers into regular supporters.
Voucher Campaigns That Drive Dollars and Impact
In just the past 12 months, purchases made using vouchers generated over $1.5 million in revenue. For Thrifty Shopper, that’s more than a financial stat—it’s meals served, beds offered, and lives impacted through their Rescue Mission Alliance programs.
A Strategic Extension of the In-House Team
TapMango assigned Thrifty Shopper a senior Customer Success Manager who took the time to learn their business, their values, and their goals. That relationship turned into real results, with regular strategy calls, optimization recommendations, and on-demand support.
Guided Campaign Planning and Execution
Rather than going it alone, Thrifty Shopper collaborated with TapMango to plan seasonal campaigns and behavioral triggers. This expert-led guidance helped them continuously test and evolve their loyalty strategy while staying focused on their mission.
Aligned on Purpose, Not Just Platform
TapMango understood that every dollar earned at Thrifty Shopper stores funds vital community work. From day one, the TapMango team embraced that purpose, offering tools and strategies that served both bottom lines—business performance and social impact.
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