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The 5 Loyalty Languages™: the five ways customers actually experience loyalty. Read the Framework →

Loyalty built for toy & hobby stores

Bring Families Back for the Next Favorite Find

Toy stores grow through discovery: new arrivals, favorite characters, collectibles, games, crafts, puzzles, and the exact toys children talk about most. TapMango helps you stay connected with families, reward repeat shoppers, and bring customers back to see what’s new.

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A toy shop owner building blocks with a parent and child
New toys in storeFamilies notified first
In-store eventRaffle running Saturday
Reward unlockedReady to redeem in store
GetApp 2025 awardCapterra 4.8 ratingSoftware Advice 2025 awardSoftware Advice 4.8 rating

Why loyalty matters for toy stores

Turn Toy Shopping into Repeat Visits

Toy stores are built around discovery, trust, and repeat interests. Loyalty helps you stay top of mind with parents and gift buyers before they default to big-box stores or online marketplaces.

Big-Box Stores Compete on Price

You may not always win on price, but you can win on curation, service, local trust, and rewards that families have already earned.

New Arrivals Create Reasons to Return

Fresh toys, games, puzzles, crafts, and collectibles give customers a reason to check back often.

Parents Share Recommendations

Parents talk in group chats, schools, playgroups, and neighborhood circles. Referral rewards turn that word of mouth into trackable growth.

Kids Grow into New Categories

What a family bought last year can help you suggest what fits this year, from age ranges to interests and favorite activities.

Interests Change Fast

A customer who loved building sets last month may look for games, crafts, books, plush toys, or collectibles next. Better data helps you send more relevant offers.

Reviews Help Parents Choose Local

Strong reviews give new customers confidence before they visit, especially when they are shopping for quality, age-appropriate toys.

Customer data

Your Customer Database Is Your Most Valuable Asset

Every purchase, event sign-up, age range, and product interest is a chance to build a stronger customer relationship. TapMango helps you capture customer data through checkout sign-ups, in-store events, QR codes, receipts, SMS and email opt-ins, and loyalty enrollment.

Use that data to send smarter campaigns for new arrivals, age-based recommendations, category interests, in-store events, rewards, win-back campaigns, seasonal promos, and VIP perks.

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Customer communication

Reach Customers When New Toys Hit the Shelf

Toy purchases are driven by discovery, interests, age range, and what is new right now. TapMango helps you send timely messages that bring families back to browse, shop, and redeem rewards.

SMSMMSEmailBranded AppPush NotificationsTapMango AI

Rewards

Explore Rewards That Actually Work

These are the promotions our toy and hobby merchants run.

Reward tiers that families unlock

Reward Tiers That Families Unlock

A ladder of rewards that gets better with spend, so the next gift is worth buying from you.

Birthday reminders

Birthday Reminders

Automated offers go out ahead of every child’s birthday on file, making this one of the highest-redeeming campaigns in the category.

Social photo rewards

Social Photo Rewards

Points or a discount when a parent posts a photo of the new toy. That parent’s network becomes your next wave of customers.

In-store raffles

In-Store Raffles

Run a raffle from the tablet, from 10 points to a free toy. It gets families through the door on a quiet Saturday.

Shoppable text offers

Shoppable Text Offers

Send a store credit deal with a buy-now button and take the payment on the spot.

Miss-You win-backs

Miss-You Win-Backs

When a customer is overdue, an automated offer goes out without you lifting a finger.

Friend referrals

Friend Referrals

Reward both sides. Your best customers bring the next ones through the door.

Paid VIP memberships

Paid VIP Memberships

Turn your most frequent customers into recurring revenue with a paid membership tier.

POS integrations

Works with Your Existing POS

Connect TapMango to your checkout system so customers can earn points, redeem rewards, and stay connected without adding friction at the counter.

SquareLightspeedCloverShopify

Referrals and reputation

Turn Regulars into New Customers and Better Reviews

TapMango helps you grow by turning your happiest regulars into a source of new buyers while automated review management strengthens your local reputation.

Referral Programs

Turn regulars into a reliable source of new customers. Reward both the customer who refers a friend and the friend who visits with built-in tracking so you can see which referrals lead to real sales.

  • Refer-a-Friend RewardsReward both sides when a customer brings someone new.
  • Partner and Ambassador CodesCreate trackable codes for local creators, nearby businesses, student groups, or community partners.
  • Contests and GiveawaysCapture new contacts while giving customers a reason to share and participate.

Review and Reputation Management

Help more people choose you before they walk in. Request Google and Yelp reviews at the perfect moment and track your online reputation from one place.

  • Automated Review RequestsAsk for reviews after positive visits while the experience is still fresh.
  • Multi-Platform Review GrowthDrive more feedback across the exact review platforms that local customers check before choosing a toy store.
  • Reputation MonitoringTrack feedback and spot opportunities to improve—all from one place.
A VIP play club sign in a toy shop

Paid memberships

Create VIP Revenue from Your Best Toy Shoppers

Your best customers already come back for new toys, games, crafts, collectibles, and favorite categories. Paid memberships let you offer families extra value while creating steadier revenue for your store.

  • Monthly and Annual RevenueOffer a paid membership tier that brings in recurring revenue beyond individual purchases.
  • More Repeat VisitsMembers have another reason to choose your store when they want something new.
  • Higher Spend Per VisitUse member-only perks, bonus rewards, early access, and exclusive offers to encourage larger baskets.
  • VIP Perks That Fit Toy RetailOffer benefits like early access to new arrivals, free gift wrapping, birthday credit, raffle entries, event perks, or bonus rewards on select categories.
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Case studies

How Other Retail Businesses Grow with TapMango

“It’s the easiest way to stay connected to my customers and drive traffic. If we didn’t send those texts, we wouldn’t get half the traffic that we get.”

Owner, Pirates and Pixies

Learn more
18,000+Loyalty Members
$425K+Loyalty Revenue
Owner, Pirates and Pixies
“TapMango has made managing our marketing efforts much easier thanks to its user-friendly design. The reporting tools helped us reach customers more effectively.”

Diana Hysack, Director of Retail Marketing, Thrifty Shopper

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$1.5M+Voucher Revenue
20K+Lapsed Customers Returned
Diana Hysack, Director of Retail Marketing, Thrifty Shopper

Onboarding and support

Launch Loyalty without Adding More to Your Plate

You do not need to build campaigns, train staff, or figure out a loyalty strategy on your own. TapMango guides you through setup, POS integration, and your first promotions so your program is ready to launch with confidence.

Full Onboarding Support

Get guided setup from launch planning to staff training. Your team will know exactly how to enroll customers, explain rewards, and keep the line moving.

Loyalty Strategy Setup

Build a program around your business goals, whether that means more repeat visits, higher average spend, better customer data, or stronger retention.

Campaign Templates

Start with ready-to-use frameworks for birthday rewards, win-back campaigns, slow-hour offers, referrals, seasonal promotions, and VIP perks.

Live Support

Get help when you need it, whether you are launching a campaign, updating rewards, or resolving counter issues in real time.

Customer Success Team

Partner with dedicated experts to review performance, spot opportunities, and make smarter decisions as your loyalty program grows.

Ongoing Optimization

Keep improving your rewards, messages, and offers based on customer redemptions, clicks, and repeat visits.

FAQ

Frequently Asked Questions

Still deciding? We’ll answer everything during a short, no-pressure call.

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Can I group customers by the age or interests of their kids?

Yes. TapMango can help you segment customers by purchase behavior, age range, product interests, categories, events, and other useful details so your campaigns feel more relevant.

My business is very seasonal. Does that work?

Yes. TapMango helps you build your customer list during quieter months, then reach shoppers when new toys, seasonal items, and major retail moments arrive.

Does TapMango integrate with my POS system?

TapMango works with leading POS systems, including Square, Clover, Lightspeed, Shopify, and more, so customers can earn points and redeem rewards without adding friction at checkout.

Do I need a marketing team to use TapMango?

No. TapMango includes templates, automations, campaign tools, and support, so small teams can run new arrival alerts, event reminders, win-back campaigns, referrals, and VIP campaigns.

How is TapMango different from a basic points app?

TapMango combines loyalty, customer data, SMS and email marketing, branded app tools, referrals, reviews, paid memberships, and reporting in one platform.

What does TapMango cost?

Pricing depends on your locations, setup, and the features you need. On a demo, we’ll walk through your store to show how TapMango increases repeat visits, promotes new products, and replaces tools you already pay for.

What kind of support do you provide after onboarding?

You get help with setup, staff training, launch campaigns, loyalty strategy, and ongoing optimization, plus live support when you need help with rewards, messaging, integrations, or customer questions.

Ready to grow

Ready to Be the Family’s First Stop?

See how TapMango helps toy stores build a customer list they own, win more birthdays, and automate the messaging that brings families back.

  • Get a personalized demo tailored to your business.
  • See exactly how TapMango integrates with your POS.
  • Receive a custom ROI projection.
  • Discover why merchants are switching to TapMango.

Request a free, no-obligation demo, and we’ll respond within 24 hours.