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28 Sep: Humans of TapMango: Milani

Humans of TapMango: Milani   This week, we’re featuring a spunky and down-to-earth Human who is leading the charge as a Team Lead and Account Executive. Get to know what drives Milani to empower small businesses every day. What are some of your hobbies and interests? I’m really boring, to be honest. If I were to pick something to do on a free day, it would be binge-watching garbage reality TV. I watch it all – The Bachelorette, The Bachelor, everything on MTV, The Challenge, Teen Mom, Are You the One… Terrible shows, I would not recommend, but to me they’re television gold. Also napping and eating. What food could you…

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20 Aug: Humans of TapMango: Matthew

Humans of TapMango: Matthew   Our next Human of TapMango is an incredibly well-travelled software developer named Matthew. Read all about his TapMango internship below. Tell me a little bit about where you grew up. I grew up in Turks and Caicos, a small group of islands south of the Bahamas. There I went to a small kiteboarding school of 20 students. Together we kiteboarded and travelled to all parts of the world. We didn’t stay in one place for more than a month. How many countries have you been to? Oi, I don’t know. Someone counted. Probably in the teens. Which of them was your favourite? South Africa was my…

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19 Jul: Humans of TapMango: Jeff

Humans of TapMango: Jeff Welcome to the first installment of our new series, Humans of TapMango! First up on the hot seat is Jeff, a former mechanic turned auto-industry-consultant. So Jeff, how’s your day going? It’s been busy lately! Last night I started puppy-proofing my house for my new European Doberman. Can’t wait to meet him! Other than that, what are some of your hobbies or interests? I love working on cars, painting Warhammer miniatures, watching Netflix, and trying new cuisines. Since you have a passion for cars, what would be your dream car? When I win the lottery, I’m buying myself the Pagani Huayra. What about Warhammer? What’s your favourite…

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17 Jul: Refer a Business and Get up to $400 per Referral!

  Whether it’s the friendly new business that opened next door or a business you visit frequently, your referrals can earn you up to $400 each when they go live with TapMango. Share your love for the TapMango program and recommend it other businesses through this form. Once you enter their contact info, we’ll take care of the rest. A couple seconds of your time could earn you hundreds of dollars! Ways to Refer a Business: Visit tapmango.com/refer and enter your referral’s contact info Got your hands full? Give us a call at 1.855.208.0020 and we’ll collect the contact info from you over the phone Have more questions or want to…

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23 Aug: Top 4 Ways to Use Loyalty in Trade Shows

Exposing Your Business at Expos: Using Loyalty to Network and Grow Your Business at Trade Shows As a small business, you really do have to be the jack of all trades – trade shows that is. Festivals, conventions, and expos are a fun way to introduce your brand and products to thousands of potential customers. Your services may speak for themselves and drive sales at these events, but a customer engagement platform makes sure customers keep coming back long after the booth is packed up and the show is over. Add a splash of innovation to your next trade show and give your customers a good reason to sign up.  …

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18 Aug: The Newfound Importance of Customer Centricity

Right now, we are living in the age of innovation. We have lived through the inception of the internet and computers, and continue to bear witness to technological advances made every single day. Everything has grown, adapted, and changed due to this, including business including products, which continue to develop at an unimaginable pace. This rapid evolutionary rate cause consumers’ demands to grow, and soon the advance in technology will not be able to keep up. As a result, business’ ideology must adapt and evolve as well, from a product-centric focus to a customer-centric one. Never before has customer centricity been as important as it is now. It is a completely…

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18 Aug: What Not To Do With A Rewards Program

Having a rewards program may be the best choice for your business, as it creates an incentive for the customer to return, however, this strategy is not foolproof. Consumers can often be repelled by these offers because they are an everyday nuisance or brings no benefit to them. The ‘seven deadly sins of loyalty marketing’, (as described in this article: 7 Deadly Sins), are the important factors in the failure of a rewards program, and by focusing on a few key points, customers will be more likely to join the program. The first mistake is to base your program solely on discounts. Your goal is to form a strong relationship with…