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The 5 Loyalty Languages™: the five ways customers actually experience loyalty. Read the Framework →

Specialty Coffee Roaster · Toronto · TapMango customer since February 2026

How a Toronto Coffee Roaster Signed Up 20,000 Customers in Seven Months

How De Mello Coffee, one of Toronto’s first specialty coffee roasters, used TapMango to understand a changing neighbourhood, make loyalty part of every order, and turn its regulars into more than 60,000 check-ins.

Customers signed up20K+Since launching TapMango in February 2026
Loyalty check-ins60K+Across De Mello’s Toronto locations
Visits from regulars53%Of check-ins come from customers with 10+ visits
De Mello Coffee video
Young Kee Hong, Marketing Coordinator at De Mello Coffee, on choosing TapMango

The challenge

A Changing Neighbourhood, and No Way to See Why

De Mello is one of Toronto’s first specialty coffee roasters. It started 13 years ago as a small cafe and has since added four more locations across the city.

Regulars still came in every day, but as the neighbourhood changed and competitors moved in, the numbers shifted and the team couldn’t tell why. They needed real data.

The solution

A Program Worth the Wait

Customers had been asking for a loyalty program. In De Mello’s surveys, the same words kept coming up: stamp cards, points, loyalty program. But the team didn’t want to launch something in a hurry just to check a box. They wanted something that could go above and beyond.

De Mello launched TapMango in February 2026. Beyond points, it brought offers and features that give customers a reason to come in with more intention, along with the data collection, reporting, and automated campaigns the team had been missing.

Launched in February. More than 20,000 customers by the fall.

Results · Regulars & reach

53%

Of Check-Ins Come From Regulars

More than half of all visits come from customers who have been in ten or more times, a loyal core that De Mello can now see, recognize, and reward.

60K+

Check-Ins Across Locations

Every tracked visit adds to a picture of how each location is doing, replacing guesswork with data the team can act on.

The De Mello sign-up tablet at the counter

Inside the program

Part of the Order, Not an Extra Step

Before launch, the team had one real worry: adding another step, and another device, to the counter. What if it made the grab-and-go coffee routine more tiring for customers?

Instead, it became part of the conversation. Customers enter their phone number at the tablet, often while they’re still saying their order. Baristas use it to start conversations about offers that are about to expire, and customers walk in showing the text with the offer they want to use.

Campaigns do the rest. When De Mello launched new seasonal drinks, customers earned double points during the launch period, an easy reason to try something new, and one that worked better than a poster or a menu board could on its own.

In their words

Young Kee HongYoung Kee HongMarketing Coordinator, De Mello Coffee
On why they chose TapMango
“TapMango helps us with a lot of features and a lot of offers. It’s not just a points system. There are so many features that can trigger a customer to come in with more intention, and more excitement to use those offers.”
On the data and the automation
“What we appreciate most is the data collection and the different types of reports. Before, we could only hear from our baristas, managers, and supervisors how customers were doing. And the automated campaigns, we don’t really have to touch them. They just run, and they bring customers back much more easily.”
On what changed at the counter
“The loyalty program is a huge part of our customer connection and the conversation. While customers are still saying their order, they’re already tapping in their phone number.”
On running multiple locations
“I strongly recommend it for anyone who has multiple locations. It’s hard to manage multiple locations at the same time, with different demographics and different business trends. TapMango brings all that data together and gives us the information to market each location for its own circumstances.”
De Mello Coffee video

De Mello shows what happens when loyalty is built around the relationships a cafe already has. Make joining part of the order, let automated campaigns keep the conversation going, and use the data to understand every location on its own terms. As Young puts it, for a business like theirs, loyalty means everything.

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Ready to Build Loyalty That Lasts?

De Mello Coffee uses TapMango for loyalty, rewards, automated campaigns, SMS and email marketing, and reporting across its Toronto locations.

Let’s talk →