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The 5 Loyalty Languages™: the five ways customers actually experience loyalty. Read the Framework →

Communication & messaging

The One Channel Your Customers Actually Read

Email gets buried. Texts get read in minutes. TapMango sends SMS from the same customer record as your loyalty program, so you can message the 12 people who matter instead of blasting your whole list.

  • Segment by visit frequency, spend, product, or group
  • Consent and opt-out handled automatically
  • Send immediately, schedule, or fully automate
A customer collecting a pickup order at Morrow Coffee

Stop Blasting. Start Targeting.

A generic promo trains your best customers to wait for a discount. Since your messaging sits directly on top of your loyalty data, you can target the exact group that fits your offer.

  • Segment by visit frequency, spend, or lifetime value
  • Target by actual purchase history
  • Build groups by keyword opt-in
  • Exclude guests already coming in this week
A Morrow Poké lunch offer arriving by text message

Offers That Can Be Redeemed on the Spot

A text that just says “we miss you” is a wasted send. By attaching a real voucher or reward, the message becomes something the customer can act on at the counter that afternoon.

  • Attach vouchers, rewards, or store credit
  • Redeem in-store or directly in the app
  • Track total redemptions per campaign
  • Send flash offers to move overstock today
A free-burger text offer with a claim button

Compliance That Is Built in, Not Bolted On

SMS marketing is regulated; the rules are not optional. Consent capture, opt-out handling, and record-keeping are part of the platform, rather than something you have to remember.

  • Explicit opt-in capture at the time of sign up
  • Automatic STOP handling and instant suppression
  • Consent logs saved directly to the customer record
  • Built-in guidance on quiet hours and message frequency
Text-to-join sign beside the sign-up tablet

Why it matters

Native Beats Integrated, Every Time

Most businesses run loyalty in one tool and messaging in another, then pay for a third-party sync to keep them roughly in step. Ours were never separate.

An owner reviewing a single customer profile

One Customer Record

Points, visits, purchases, and consent all live in one place, so a segment is always current rather than relying on a nightly export.

An owner managing gift, text and email campaigns in one dashboard

One Bill, Not Three

No separate SMS platform or separate email tool. There is no integration fee sitting between them.

An owner reviewing customer segments by buying behavior

Segments That Know Behavior

You can target “bought a stack in the last 60 days and has not been back” because the purchase data and the messaging live together.

Everything included

The Complete SMS Toolkit

Bulk campaignsSend immediately or schedule campaigns for later.
Behavioral segmentsSegment by customer visits, spend, product, or recency.
Keyword opt-inCustomers text a keyword to join a group.
Vouchers in the messageVouchers redeemable directly in-store and in-app.
MMSImages and rich media where it helps.
Automated triggersTrigger messages for birthdays, win-backs, welcomes, and milestones.
Consent managementOpt-in capture and automatic STOP handling.
Delivery reportingTrack sent, delivered, and redeemed messages per campaign.
Two-way repliesHandle responses through the service desk.

FAQ

Questions We Get About This

Do you handle opt-outs and compliance for me?

Consent capture, STOP handling, and suppression are built into the platform, and consent is recorded against the customer record. We will also walk you through frequency and quiet-hour practices during onboarding.

Can I text only certain customers?

Yes. That is the point of running messaging on your loyalty data. You can target by visit frequency, spend, product history, recency of last visit, or a keyword group.

Ready to grow

Ready to Send Messages That Land?

See how TapMango builds segments from your own customer data and turns them into campaigns.

  • Get a personalized demo tailored to your business.
  • See exactly how TapMango integrates with your POS.
  • Receive a custom ROI projection.
  • Discover why merchants are switching to TapMango.

Request a free, no-obligation demo, and we’ll respond within 24 hours.