Tripled Customer Value With One Simple Strategy
How Steve's Poke Bar turned its most loyal regulars into paid VIP members, lifting lifetime value by 219 percent and creating genuine brand advocates within three quarters.
The challenge
Their Best Customers Had Run Out of Road
Steve's Poke Bar pioneered poke in Vancouver before it became a trend in the city, and TapMango and Steve's Poke had been partners for years, rewarding loyal guests and building meaningful relationships.
But as the loyalty program grew, a particular problem appeared at the top of it. Their most devoted fans were maxing out points, redeeming free bowls, and still looking for more ways to connect with a brand they loved. The customers who cared most had nowhere left to go.
The solution
A Beautifully Simple Membership
Steve's Poke knew their regulars by name, guests visiting multiple times a week. Their answer was refreshingly simple: on any order over $15, VIP members get something extra free. An extra scoop of ahi, a drink, premium toppings like avocado or tobiko, or a side.
No tiers to decode and no points to track. Same favourite bowl, elevated experience.
Same favourite bowl. Elevated experience.
Results · Value & behaviour
Higher Customer Lifetime Value
A customer who visits once spends about a third of what a deeply engaged VIP member spends over their lifetime. The membership closed that gap.
From Member to Advocate
Within three quarters VIP members evolved into true superfans, bringing friends, posting on social media, and actively advocating for the brand.
Inside the program
A Real Change in Behaviour
Non-members might stop by occasionally. VIPs became regulars: Monday lunches, Friday dinners, Sunday meal prep. They explored the menu, tried new combinations, and treated themselves more often. They genuinely wanted to be there.
Communication did the quiet work. Push notifications and email shared seasonal bowls, personalised offers, and VIP perks at the right moments, respecting customers' space while creating the “I could really go for that” moment.
A customer who visits once spends about a third of what a deeply engaged VIP member spends over their lifetime. Steve's Poke closed that gap with one simple strategy: give your best customers a real reason to stay invested.
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Ready to Build Loyalty That Lasts?
Steve's Poke Bar uses TapMango for loyalty, online ordering, marketing campaigns, and paid memberships.
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