How BLENDED Built a 35,000-Member Loyalty Program With TapMango
How BLENDED Smoothie & Juice Bar used TapMango loyalty, rewards, and a branded mobile ordering app to build a reachable customer base, growing its loyalty database to more than 35,000 members across two locations.
The challenge
Turning Busy Foot Traffic Into Loyal Regulars
BLENDED sits in a crowded, fast-moving category. Plenty of people try a smoothie or a juice once, but a single walk-in tells you nothing about who they are or how to bring them back. Without a way to capture and reach those guests, every busy day started over from zero.
The goal was twofold: build a real, reachable customer base out of everyday traffic, and give people a reason to come back more often across both locations.
The solution
A Loyalty and Rewards Engine Built for Repeat Visits
With TapMango, BLENDED turned everyday purchases into a points-based rewards program, capturing guests at the counter and giving them a reason to return. Members earn on every visit and redeem for the drinks and bowls they already love.
Know your guests, reward them, and bring them back, on your terms.
Results · A single month
In 30-Day Attributed Revenue
Five figures in a single month across loyalty activity and the TapMango-powered mobile ordering app, up 8 percent period over period.
Rewards Redeemed
Hundreds of redemptions in 30 days, a clear signal that members keep coming back to use their points.
Inside the program
Campaigns That Turn Members Into Orders
With its own customer base, BLENDED runs offers it could never send through a busy counter: seasonal pushes, new-item launches, and win-back messages that land straight in a member's pocket. In a single month, the team sent more than 16,700 messages across its membership.
The payoff is reach: a loyalty database of more than 35,000 members, hundreds of monthly redemptions, and revenue that grows every time an offer goes out.
In their words
Jamie BowmanCEO & Founder, BLENDED“There are so many third parties coming in and using your business to bring them money, and they keep a big percentage. Having our own app with TapMango, syncing seamlessly to our marketing and our register, has been big. Year over year, our online orders keep increasing.”
“I'd rather give away one smoothie and have someone come in ten times to earn it than not keep that customer. Especially as a small business, I'm so excited that people support me, and I want to give them something back for it.”
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Ready to Build Loyalty That Lasts?
BLENDED Smoothie & Juice Bar uses TapMango for loyalty, rewards, campaigns, and a branded mobile ordering app across both locations.
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