Lucky Goat Coffee
How Lucky Goat Coffee launched TapMango across Florida, Georgia, and Texas, hit maximum platform scores in its first year, and built a loyalty communi…

Specialty Coffee Roaster · Toronto · TapMango customer since February 2026
How De Mello Coffee, one of Toronto’s first specialty coffee roasters, used TapMango to understand a changing neighbourhood, make loyalty part of every order, and turn its regulars into more than 60,000 check-ins.

The challenge
De Mello is one of Toronto’s first specialty coffee roasters. It started 13 years ago as a small cafe and has since added four more locations across the city.
Regulars still came in every day, but as the neighbourhood changed and competitors moved in, the numbers shifted and the team couldn’t tell why. They needed real data.
The solution
Customers had been asking for a loyalty program. In De Mello’s surveys, the same words kept coming up: stamp cards, points, loyalty program. But the team didn’t want to launch something in a hurry just to check a box. They wanted something that could go above and beyond.
De Mello launched TapMango in February 2026. Beyond points, it brought offers and features that give customers a reason to come in with more intention, along with the data collection, reporting, and automated campaigns the team had been missing.
Launched in February. More than 20,000 customers by the fall.
Results · Regulars & reach
More than half of all visits come from customers who have been in ten or more times, a loyal core that De Mello can now see, recognize, and reward.
Every tracked visit adds to a picture of how each location is doing, replacing guesswork with data the team can act on.

Inside the program
Before launch, the team had one real worry: adding another step, and another device, to the counter. What if it made the grab-and-go coffee routine more tiring for customers?
Instead, it became part of the conversation. Customers enter their phone number at the tablet, often while they’re still saying their order. Baristas use it to start conversations about offers that are about to expire, and customers walk in showing the text with the offer they want to use.
Campaigns do the rest. When De Mello launched new seasonal drinks, customers earned double points during the launch period, an easy reason to try something new, and one that worked better than a poster or a menu board could on its own.
In their words
Young Kee HongMarketing Coordinator, De Mello Coffee“TapMango helps us with a lot of features and a lot of offers. It’s not just a points system. There are so many features that can trigger a customer to come in with more intention, and more excitement to use those offers.”
“What we appreciate most is the data collection and the different types of reports. Before, we could only hear from our baristas, managers, and supervisors how customers were doing. And the automated campaigns, we don’t really have to touch them. They just run, and they bring customers back much more easily.”
“The loyalty program is a huge part of our customer connection and the conversation. While customers are still saying their order, they’re already tapping in their phone number.”
“I strongly recommend it for anyone who has multiple locations. It’s hard to manage multiple locations at the same time, with different demographics and different business trends. TapMango brings all that data together and gives us the information to market each location for its own circumstances.”

De Mello shows what happens when loyalty is built around the relationships a cafe already has. Make joining part of the order, let automated campaigns keep the conversation going, and use the data to understand every location on its own terms. As Young puts it, for a business like theirs, loyalty means everything.
Case studies

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Cyber Yogurt has shaped its program around the specifics of the business, from bringing customers in on rainy days to cutting its carbon footprint.…

Tripled customer value with one simple membership, turning the regulars who had maxed out their points into true advocates.

How BLENDED grew its loyalty database past 35,000 members across two locations and turned everyday foot traffic into reachable regulars.

How Lucky Goat Coffee launched TapMango across Florida, Georgia, and Texas, hit maximum platform scores in its first year, and built a loyalty communi…

How Winfield Street Coffee used TapMango to grow repeat visits, drive six figures in rewards revenue, and build a standout reputation, with location-s…

How Baya Bar scaled a points program, automatic point-of-sale rewards, and Review Boost across its locations into more than 200,000 members, six figur…

How Naz's Halal Food used TapMango loyalty and a branded app to convert third-party orders into owned, higher-margin, repeat customers, growing to mor…

How a customizable rewards program and relentless SMS turned two supplement shops into a 32,000-member, $1.7 million loyalty engine.…

How Better Blend turned a guest-first mission and a frictionless loyalty experience into nearly fourfold check-in growth, six figures in monthly Reven…

How a simple, always-within-reach reward turned a family-run salon and beauty supply store into a membership powerhouse.…

How Pirates and Pixies turned more than 18,000 customers into a repeat-driven loyalty community, drove six figures in tracked rewards and voucher reve…

Thrifty Shopper is a nonprofit retail network operating under the Rescue Mission Alliance. Every purchase funds shelter, meals, and services for peopl…

Sweetberry Bowls grew to 23 locations while using automated campaigns and a friend referral system to lift both customer frequency and revenue.…

The Juice Kitchen runs automated campaigns and POS-integrated loyalty and chose its platform based on whether it would still fit as the business chang…

Reign Aesthetics & Wellness scaled a six-tier membership program into a reliable revenue driver, with patients checking in on branded tablets and…

Cyber Yogurt has shaped its program around the specifics of the business, from bringing customers in on rainy days to cutting its carbon footprint.…

Tripled customer value with one simple membership, turning the regulars who had maxed out their points into true advocates.

How BLENDED grew its loyalty database past 35,000 members across two locations and turned everyday foot traffic into reachable regulars.

How Lucky Goat Coffee launched TapMango across Florida, Georgia, and Texas, hit maximum platform scores in its first year, and built a loyalty communi…

How Winfield Street Coffee used TapMango to grow repeat visits, drive six figures in rewards revenue, and build a standout reputation, with location-s…

How Baya Bar scaled a points program, automatic point-of-sale rewards, and Review Boost across its locations into more than 200,000 members, six figur…

How Naz's Halal Food used TapMango loyalty and a branded app to convert third-party orders into owned, higher-margin, repeat customers, growing to mor…

How a customizable rewards program and relentless SMS turned two supplement shops into a 32,000-member, $1.7 million loyalty engine.…

How Better Blend turned a guest-first mission and a frictionless loyalty experience into nearly fourfold check-in growth, six figures in monthly Reven…

How a simple, always-within-reach reward turned a family-run salon and beauty supply store into a membership powerhouse.…

How Pirates and Pixies turned more than 18,000 customers into a repeat-driven loyalty community, drove six figures in tracked rewards and voucher reve…

Thrifty Shopper is a nonprofit retail network operating under the Rescue Mission Alliance. Every purchase funds shelter, meals, and services for peopl…

Sweetberry Bowls grew to 23 locations while using automated campaigns and a friend referral system to lift both customer frequency and revenue.…

The Juice Kitchen runs automated campaigns and POS-integrated loyalty and chose its platform based on whether it would still fit as the business chang…

Reign Aesthetics & Wellness scaled a six-tier membership program into a reliable revenue driver, with patients checking in on branded tablets and…

Cyber Yogurt has shaped its program around the specifics of the business, from bringing customers in on rainy days to cutting its carbon footprint.…

Tripled customer value with one simple membership, turning the regulars who had maxed out their points into true advocates.

How BLENDED grew its loyalty database past 35,000 members across two locations and turned everyday foot traffic into reachable regulars.
De Mello Coffee uses TapMango for loyalty, rewards, automated campaigns, SMS and email marketing, and reporting across its Toronto locations.
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