Customer focused loyalty program

18 Aug: The Newfound Importance of Customer Centricity

Right now, we are living in the age of innovation. We have lived through the inception of the internet and computers, and continue to bear witness to technological advances made every single day. Everything has grown, adapted, and changed due to this, including business including products, which continue to develop at an unimaginable pace. This rapid evolutionary rate cause consumers’ demands to grow, and soon the advance in technology will not be able to keep up. As a result, business’ ideology must adapt and evolve as well, from a product-centric focus to a customer-centric one. Never before has customer centricity been as important as it is now. It is a completely…


18 Aug: What Not To Do With A Rewards Program

Having a rewards program may be the best choice for your business, as it creates an incentive for the customer to return, however, this strategy is not foolproof. Consumers can often be repelled by these offers because they are an everyday nuisance or brings no benefit to them. The ‘seven deadly sins of loyalty marketing’, (as described in this article: 7 Deadly Sins), are the important factors in the failure of a rewards program, and by focusing on a few key points, customers will be more likely to join the program. The first mistake is to base your program solely on discounts. Your goal is to form a strong relationship with…

Best loyalty program on the market

17 Aug: A Rewards Program Need an Identity

It’s no secret that more and more small businesses are taking on the services of a rewards program provider to bolster their sales and increase customer retention. There are good reasons for this: It works for the big guys – Starbucks, for example, has a well-known loyalty rewards program called My Starbucks Rewards. The coffee juggernaut credited the rewards program for an 11% increase in revenue the second quarter of 2013 – that’s roughly a 3 billion dollar increase in revenue. It’s now cost effective – Thanks to the recent boom in smartphone technology there are many loyalty providers out there. The costs have become reasonable as well. For as little as $200 per month, a small business owner…

Best loyalty program on the market


Loyalty 3.0 In the retail world, where the emphasis is placed on customer experience, what merchants can offer to consumers is crucial to success. One of the best ways to improve customer experience is to implement a customer loyalty program. The notion of loyalty programs has been around for a number of years and has become one of the best ways a business can provide a better customer experience. The reasons why businesses should use a customer loyalty program has stayed the same, but over the years, the way they function has evolved. These changes offer a whole new set of opportunities for merchants to engage their customers with, and has…

Gamify customer loyalty

13 Aug: Pokemon Go: The Retail Evolution

USING THE GAME TO MAKE CUSTOMER LOYALTY SUPER EFFECTIVE Catching Pokemon in London! Source: International Business Times Just in case you’ve been living under a rock, Pokemon Go is an augmented reality mobile game that allows users to catch Pokemon based on their real-time location.The game has taken the world by storm, and has evolved into a viral phenomenon, with user-generated content flooding social media daily. Just like when the franchise started twenty years ago, Pokemon has created a global community brought together by the love of the game. It has effectively captured and repurposed the nostalgia of those who grew up playing Pokemon, and simultaneously introduced a new generation to the magic of the franchise….

Quick Serve Restaurant Loyalty Program

13 Aug: Restaurant Loyalty Spotlight – GET GRILL

Chef Bab T is the maverick behind GET GRILL and needed to find a way to keep his customers coming back, without necessarily giving away too much free stuff. Restaurant loyalty is an interesting concept because the focal point is the food and the ambiance. It is imperative for a restaurant loyalty program to contain a hint of flavor that will bring the customer back. For example, GET GRILL is an Afro-Asian style restaurant in Brampton, Ontario serves grilled foods seasoned with loads of flavor. All the sauces, seasonings and condiments used in the restaurant are produced in-house. They even carry their own line of seasonings under the I-Spice brand. To bring…