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Customer Loyalty
By Tapmango Customer Loyalty Loyalty Program Examples

17 Aug: CUSTOMER LOYALTY WHY CUSTOMERS LOVE IT… WHY YOU WANT IT…

The Customer Loyalty Craze In today’s day and age, as a small to medium business owner you must ask yourself (and if you don’t, you should), what can you do to ensure that your customers keep coming back to you and how to attract new ones along the way? Is it possible to inspire that feeling of customer loyalty towards a brand and more importantly, if it is, why isn’t everyone doing it already? For anyone who has ever heard of the Starbucks Rewards program or CVS ExtraCare Rewards, there is a good reason why you have (and if you haven’t, clearly something’s wrong). Larger retailers have already been doing it…

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Rewards program for Games stores
By Tapmango Customer Loyalty Loyalty Program Examples

17 Aug: CUSTOMER LOYALTY ENABLES BRICK AND MORTAR GAME STORES TO OVERCOME MODERN CHALLENGES

Changing the Game!   From Crazy Eights to Call-of-Duty, Minecraft to Magic the Gathering, the gaming industry is absolutely massive. Gone are the days that gaming was just a young boy’s hobby, as the industry has grown exponentially, and people from different demographics are coming together to join in on the fun. An industry report, dated April 2016, notes that 73% of gamers are 18 years of age or older, and 41% are female. These numbers show just how far the gaming industry has expanded from its humble beginnings, into a multi-billion dollar empire. Statistics show that in 2015, the global gaming industry generated $91.8 billion dollars, and is projected to grow in the…

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Best loyalty program on the market
By Tapmango Uncategorized

17 Aug: LOYALTY PROGRAMS AND WHAT THEY BRING TO YOUR BUSINESS

Loyalty 3.0 In the retail world, where the emphasis is placed on customer experience, what merchants can offer to consumers is crucial to success. One of the best ways to improve customer experience is to implement a customer loyalty program. The notion of loyalty programs has been around for a number of years and has become one of the best ways a business can provide a better customer experience. The reasons why businesses should use a customer loyalty program has stayed the same, but over the years, the way they function has evolved. These changes offer a whole new set of opportunities for merchants to engage their customers with, and has…

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By Tapmango Loyalty Program Examples

17 Aug: The Ultimate Guide to Customer Appreciation Gifts

The Ultimate Guide to Customer Appreciation Gifts Want to show your customers how much you value them? Good idea. With so many of your competitors fighting for the same dollars, customer appreciation gifts are a great way to incentivize your current customers to keep coming back to your store. 58% of consumers indicated that the most important way a brand can interact with them is through surprise offers and loyalty gifts. That’s important because: Getting a new customer is 5x more expensive than retaining an existing one A 5% increase in customer retention can boost profits by 25-95% Success rate of selling to a new customer? 5-20%. Success rate of selling…

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Customer Referrals for small business
By Tapmango Customer Loyalty General

13 Aug: Connect and Collect – Get Customer Refferals

Engaging with customers in the age of referrals     In today’s era of instant, infinite media, society has been flooded with advertisements, and each individual consumer is targeted for his/her business and loyalty. While sending a multitude of messages may be an effective way to reach your audience, it doesn’t guarantee that they will respond positively to them. A recent study shows that consumers are growing weary of online advertising, and as technology continues to advance, are finding new ways to negate the efforts of marketers. For instance, 71% of consumers find personalized and behaviour-based advertisements intrusive or annoying. Therefore, the method of communication you choose to interact with your customers is…

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Nutrition Shop Loyalty
By Tapmango Loyalty Program Examples

13 Aug: Shaping Up With Nutrition Shop Loyalty

USING A CUSTOMER LOYALTY PROGRAM TO ENHANCE YOUR NUTRITION SHOP Source: Your Total Body Your mom always said to take your vitamins, and Vitamin Loyalty is the best supplement for your nutrition shop! The nutrition industry has seen a steady increase in business over the last few years, and there have been positive trends towards fitness and personal well being. An industry analysis found that one in five Americans has a gym membership. IbisWorld also noted that consumers are seeking a healthier lifestyle, and are increasingly using products that help meet nutritional needs. These are some of the driving factors to the success of nutrition shops, and because of this interest in fitness,nutrition, and health, many of the associated products have also…

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Gamify customer loyalty
By Tapmango Uncategorized

13 Aug: Pokemon Go: The Retail Evolution

USING THE GAME TO MAKE CUSTOMER LOYALTY SUPER EFFECTIVE Catching Pokemon in London! Source: International Business Times Just in case you’ve been living under a rock, Pokemon Go is an augmented reality mobile game that allows users to catch Pokemon based on their real-time location.The game has taken the world by storm, and has evolved into a viral phenomenon, with user-generated content flooding social media daily. Just like when the franchise started twenty years ago, Pokemon has created a global community brought together by the love of the game. It has effectively captured and repurposed the nostalgia of those who grew up playing Pokemon, and simultaneously introduced a new generation to the magic of the franchise….

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slider image of tablet
By Tapmango Customer Loyalty

16 Jun: What is a Loyalty Program?

What is a Loyalty Program? Loyalty programs are marketing efforts that reward, and therefore encourage, loyal buying behavior – behavior which is potentially beneficial to the firm. Loyalty programs benefit the economy because they encourage spending, therefore increasing the cash-flow, and in-turn raises revenues for businesses while providing consumers with discounts and other incentives. Starting a loyalty program has proven to raise profits. In a report released by the National Restaurant Association, 77% of the responding members said loyalty programs helped drive business to their restaurants. In addition to driving business, 90% of the respondents said loyalty programs create a competitive advantage for their brand. Loyalty programs also provide businesses with…

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Index
By Tapmango Customer Loyalty Loyalty Program Examples

13 Jun: 7 Father’s Day Marketing Ideas Geared to the Family

Get the grill fired up, get your polos pressed, and prepare your best puns because Father’s Day is just around the corner. From survival kits to dad joke contests, we’ve compiled dad-approved marketing ideas to get the word out and drive traffic to your business. Harness the power of your loyalty program with Father’s Day campaigns that will pop out to pops everywhere. 1. Offer a Dad Kit Courtesy of @cakepopsladulceria on Instagram Good gift ideas for dad are sometimes less obvious than what would work for mom. If your customers are looking for more than a funky tie, bundled products or services are a good way to cover multiple bases….

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Index (1)
By Tapmango Customer Loyalty Loyalty Program Examples

12 Jun: How a selfie can bring thousands to your shop

“A picture is worth a thousand words”  – English idiom. Communication is ever-dynamic – from smoke signals that warn of approaching invaders to tweets featuring chicken nuggets, people have found a medium to share their message. In the digital world, where content is constantly created, one must adapt to the trends that create interest. Imagine what your business can accomplish with a simple selfie station. With your TapMango tablet, your customer can snap a photo and advertise your business to everyone they know by posting a photo to their timeline. In the example below, the customer will be awarded 15 points for their post. If they tap share to Facebook, the customer can…

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