The Loyalty Program That Keeps Guests Coming Back
How a simple, always-within-reach reward turned a family-run salon and beauty supply store into a membership powerhouse.
The challenge
Winning the Repeat Purchase
Marie’s Beauty Salon & Supply is a rare find: part professional salon, part beauty supply retail store, all under one roof in Anchorage, Alaska. The products its clients love, from shampoo and color to styling tools and skincare, are also sold at big-box stores, drugstores, and online with a single click.
That convenience is the real competition. The challenge was never getting clients in the door the first time; it was giving them a reason to buy their next bottle at Marie’s instead of somewhere cheaper or closer. Without that incentive, even loyal salon guests can quietly take their product spending elsewhere.
The solution
A Rewards Ecosystem Built for Regulars
Joining TapMango in November 2019, Marie’s launched a comprehensive rewards program with multiple redemption tiers, from $10 store credit all the way to $90. Every purchase built toward a reward, and every reward brought customers back.
Six years later, the results speak for themselves.
Results · Engagement & Revenue Boost
Year-Over-Year Visit Growth
Customers are not just enrolled; they are actively using the program as a reason to return to Marie’s over any other option.
Total Rewards-Driven Revenue Since 2019
That is the compounding power of a well-structured rewards program: the easiest reward to earn is also the one that drives the most repeat business.
In their words
Diane HolzschuhCo-Founder“I don’t think the carrot is too far away for the guest. A lot of our guests get the $10 off almost every single time they come in. I really believe they come and shop Marie’s because of the loyalty program. It’s at least one reason.”
“I really appreciate all the hand-holding TapMango did at the very beginning, actually helping set up the program and giving us insights. We were able to develop a fairly robust program.”
“If they’ve had a loyalty program that worked well for them, it’s definitely a good program to migrate to. And if they’ve never had one, it would be very beneficial to start, and it’s easy to do it with TapMango.”
What started as a way to keep clients coming back for their products has become the engine of Marie’s repeat business. The reward is easy to earn and easy to explain, and it gives clients an easy reason to return. After six years, the program is woven into the daily rhythm of the store. Give your best customers a real reason to come back, and they will.
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Ready to Build Loyalty That Lasts?
Marie’s Beauty Salon & Supply uses TapMango to power its rewards program, member-only sales, and customer marketing.
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