Turning Regulars into a Community, One Cup at a Time
How Winfield Street Coffee used TapMango to grow repeat visits, drive six figures in rewards revenue, and build a standout reputation, with location-specific campaigns that keep each community connected to its local cafe.
The challenge
Building Community Loyalty Across 6 Boutique Cafes
Winfield Street Coffee operates a thoughtfully curated group of cafes across Florida, New York, and Connecticut, each one a distinct community gathering place with its own personality.
The challenge was building a loyalty program that honored that local character while creating consistency across all locations, driving repeat visits, and keeping customers connected to their favorite coffee shop.
The solution
Loyalty That Feels Local
Launching TapMango in July 2023, Winfield built a layered loyalty ecosystem: store credit rewards, location-specific perks, Miss You automation, friend referrals, birthday offers, and community event campaigns, designed to feel like a natural extension of each cafe’s relationship with its regulars.
Two years later, the results speak for themselves.
Results · Visits & revenue
Year-Over-Year Visit Growth
Check-ins more than doubled as customers made Winfield part of their routine rather than just enrolling once.
In Rewards Revenue Since Launch
Store credits and free items turn points into real coffee-shop currency. The easiest reward to earn drives the most repeat business: the more accessible that first reward, the more often customers come back.
In their words
Breno DonattiFounder & CEO, Winfield Street Coffee“Our mission has always been smile first, excellent coffee, and creative food. That comes before any loyalty program. TapMango reinforces it by giving customers another reason to come back, and the feeling that they’re recognized and appreciated.”
“What I love are the automations. Even when I drop the ball, they’re still running. Someone gets their birthday voucher or a touchpoint goes out, and I think, ‘Oh good, it’s still working without me.’”
“It made my life easier in a lot of ways. Our old rewards system was buggy and a constant source of complaints. With TapMango, about the only complaint I get now is a customer asking me to extend their birthday voucher.”
Across six cafes in three states, Winfield Street Coffee made loyalty feel local, and the results followed: visits more than doubled, rewards revenue climbed into six figures, and a standout reputation keeps drawing the next customer in. Get the experience right, then give people a reason to come back, and they will.
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Ready to Build Loyalty That Lasts?
Winfield Street Coffee uses TapMango for loyalty, automated win-backs, reviews, and location-specific campaigns across all six cafes.
Let’s talk →