Skip to content
The 5 Loyalty Languages™: the five ways customers actually experience loyalty. Read the Framework →
Log In
Log In
Book a Demo
Loyalty & Engagement Loyalty & Rewards Referrals Paid Memberships Reviews & Reputation Communication SMS Marketing Email Marketing Push Notifications Campaigns Commerce Online Ordering Branded Mobile App Data CRM & Segmentation TapMango AI Integrations & POS
Pricing
Food & Drink Boba Tea Coffee & Tea Dessert & Bakery Fast Casual Juice & Smoothie Açaí & Poke Bowls Retail CBD Shops Clothing Stores Consignment & Thrift Gifts & Specialty Game Shops Nutrition & Supplements Pet Stores Toy Stores Vape & Smoke Shops Health & Beauty Beauty & Salons Health & Wellness Sports & Fitness Studios Services & Experiences Auto Shops Entertainment Golf Religious Institutions
Learn Blog The 5 Loyalty Languages™ Tools Integrations Partners Reseller & Referral Partners Technology Partner
About Us Careers Contact
Customer Login Merchant Login Book a Demo

Frozen yogurt & internet café · El Monte, California · TapMango customer

Customizing a Loyalty Program Down to the Weather

Cyber Yogurt has shaped its program around the specifics of the business, from bringing customers in on rainy days to cutting its carbon footprint.

Campaigns sent48Automated and seasonal
Customers returned750Brought back by automated campaigns
Average monthly revenue boost+$5.2KAttributed to TapMango Loyalty
Points redeemed112KRewards actually claimed
Fresh fruit and toppings laid out for frozen yogurt

The challenge

A Program That Had to Fit an Unusual Business

After culinary school and service in the US Army as a Food Service Specialist, Pablo and his wife founded Cyber Yogurt in El Monte, California, in 2009: a frozen yogurt shop that doubled as an internet café for the community.

Pablo wanted a program that would collect customer information and send promotions, but the criteria went further: it had to build his own brand, stay affordable and flexible, make communication easy, and help reduce the shop's carbon footprint.

The solution

Branded to the Business, Not the Vendor

The program is branded to Cyber Yogurt throughout, from the in-store tablet to the email newsletters, rather than carrying another company's logo in the shop.

Pablo also put the Instant Win feature, a raffle that runs whenever a customer checks in on the tablet, to work around holidays.

Results · Return visits

750

Customers Returned

Brought back by automated campaigns rather than one-off manual sends.

112K

Points Redeemed

Rewards being claimed, which is what keeps a program from feeling theoretical.

+$5.2K

Average Monthly Revenue Boost

Attributed to the platform: flash sales and spend when redeeming vouchers.

The campaigns

Campaigns Shaped to the Shop

Weather, holidays, quiet weeks and a simple question about today’s flavors all get their own message, sent from the same platform that runs the counter.

A double points message sent on a rainy day
Rainy daysDouble points when the forecast turns, which is how a slow afternoon becomes a busy one.
A Halloween Instant Win prize on the in-store tablet
Instant WinA raffle that runs when a customer checks in, dressed up for whichever holiday is on.
A win-back message offering $5 off
Win-backsA $5 off note to customers who have not been in lately, which brought 750 of them back.
A customer texting the shop to ask about today’s flavors
Two-way textingCustomers text the shop to ask what is on today, and someone answers.
A text offering $5 bonus credit on a $20 load
Prepaid dealsLoad $20, get $5 back, so the next few visits are already paid for.
Branded Cyber Yogurt key tags
Their own key tagsThe tag on a customer’s keyring carries the shop’s name, not a loyalty vendor’s.
The Cyber Yogurt dashboard, in-store tablet, branded app, and key tag

Inside the program

The Shop’s Own Brand, on Every Screen

The tablet on the counter, the app, the key tag and the emails all carry Cyber Yogurt’s branding rather than a loyalty company’s, which was the whole point for Pablo.

Digital tags and digital receipts also took paper out of the shop, one of the criteria he set when choosing a platform.

In their words

PabloPabloOwner, Cyber Yogurt
On building his own brand
“Unlike other reward programs in the market, TapMango helped us create a name brand.”

Cyber Yogurt is a reminder that the best programs are shaped to the business, down to what the weather is doing.

Case studies

Explore Other Customer Success Stories

Nonprofit retail · 19 locations across Upstate New York · TapMango customer

Thrifty Shopper

$1.5M+Voucher revenue
20K+Lapsed customers returned
Learn more
Açaí & smoothie bowls · 23 locations · TapMango customer

Sweetberry Bowls

23Locations
+$45KAverage monthly revenue boost
Learn more
Nonprofit retail · 19 locations across Upstate New York · TapMango customer

Thrifty Shopper

$1.5M+Voucher revenue
20K+Lapsed customers returned
Learn more
Açaí & smoothie bowls · 23 locations · TapMango customer

Sweetberry Bowls

23Locations
+$45KAverage monthly revenue boost
Learn more
Nonprofit retail · 19 locations across Upstate New York · TapMango customer

Thrifty Shopper

$1.5M+Voucher revenue
20K+Lapsed customers returned
Learn more
Açaí & smoothie bowls · 23 locations · TapMango customer

Sweetberry Bowls

23Locations
+$45KAverage monthly revenue boost
Learn more

Ready to Shape a Program Around Your Business?

Cyber Yogurt uses TapMango for branded loyalty, automated campaigns, and in-store Instant Win.

Let’s talk →