It’s no secret that more and more small businesses are taking on the services of a rewards program provider to bolster their sales and increase customer retention. There are good reasons for this: It works for the big guys – Starbucks, for example, has a well-known loyalty rewards program called My Starbucks Rewards. The coffee juggernaut credited the rewards program for an 11% increase in revenue the second quarter of 2013 – that’s roughly a 3 billion dollar increase in revenue. It’s now cost effective – Thanks to the recent boom in smartphone technology there are many loyalty providers out there. The costs have become reasonable as well. For as little as $200 per month, a small business owner…
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