USING THE GAME TO MAKE CUSTOMER LOYALTY SUPER EFFECTIVE Catching Pokemon in London! Source: International Business Times Just in case you’ve been living under a rock, Pokemon Go is an augmented reality mobile game that allows users to catch Pokemon based on their real-time location.The game has taken the world by storm, and has evolved into a viral phenomenon, with user-generated content flooding social media daily. Just like when the franchise started twenty years ago, Pokemon has created a global community brought together by the love of the game. It has effectively captured and repurposed the nostalgia of those who grew up playing Pokemon, and simultaneously introduced a new generation to the magic of the franchise….
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