Customer Loyalty

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22 Sep: Customer Recognition: The Loyalty Language of Being Seen

Customer Recognition: The Loyalty Language of Being Seen Most businesses think loyalty is built on discounts. But what consumers are truly craving is something far simpler and far more powerful: customer recognition. At its heart, recognition taps into the customer’s core desire: show me you know me. This can come from many places: The birthday message that arrives right on time The acknowledgment of a favorite order The simple “welcome back” that proves their presence is noticed These small but meaningful gestures go beyond transactions. They build trust, belonging, and emotional connection. And the data backs it up. Since 2021, true loyalty driven by emotional connection has grown by 26%, reaching…

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02 Sep: The 5 Customer Loyalty Languages Every Business Should Speak

The 5 Customer Loyalty Languages If you run a restaurant, retail store, or service business today, you’ve probably felt the pressure: customers have more options than ever, competition is fierce, and the cost of acquiring new customers keeps climbing. It’s no surprise that many businesses turn to loyalty programs to hold onto the customers they already have. But here’s the problem: too often, “loyalty” gets reduced to points and punch cards. Customers earn. They redeem. They forget. Customer loyalty programs become just another marketing checkbox rather than a true growth driver. What most businesses don’t realize is that the tools alone aren’t enough. Without a clear strategy, even the most feature-rich…

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17 Jun: The Ins and Outs of Gift Certificates for Restaurants

The Ins and Outs of Gift Certificates for Restaurants If you think a restaurant gift certificate or gift card is just another holiday stocking stuffer, think again. For modern restaurants, gift certificates and gift cards are some of the smartest, lowest-lift ways to drive revenue, grow brand visibility, and bring both loyal fans and new faces through your doors.  Whether you’re running a trend-forward snack bar or a busy local coffee shop, a well-run restaurant gift card system can give you upfront cash flow, boost average ticket sizes, and unlock valuable customer data. In this guide, we’ll break down how restaurant gift certificates and gift cards actually work, their benefits, and…

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27 Nov: SoftwareSuggest Award 2020: TapMango Wins Best Value Award

SoftwareSuggest Award 2020: TapMango Wins Best Value Award! SoftwareSuggest announced the winners for the SoftwareSuggest Awards 2020 and we’re delighted to announce to be among the winners for “Best Value.” The SoftwareSuggest Awards are a stamp of approval provided by SoftwareSuggest (one of the largest, independent tech review platforms) to technology providers who are exceptional in what they offer.  Being recognized by SoftwareSuggest for “Best Value” just goes to show that TapMango is the leading customer engagement and loyalty platform on the market. We provide small to medium sized businesses all the tools they need to run a turn-key loyalty program on par with large retailers – all for a great…

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18 Nov: Winter is Coming: The Top 5 Things a Restaurant Can do to Survive a COVID-19 Winter

Winter is Coming: The Top 5 Things a Restaurant Can do to Survive a COVID-19 Winter Now that the days are getting shorter and the nights are getting colder, day to day interactions with your customers are starting to change– especially with the looming COVID-19 crisis making indoor dining all that much harder.  Many restaurants have quickly started to digitize their service by offering contactless delivery, mobile ordering and curbside pick-up. However, this leaves the question: how will small businesses that don’t have the budget for big agencies and app development survive this coming winter? The good news is that demand for online ordering from restaurants is only going up and…