Tripled Customer Value with One Simple Strategy

The membership experience that keeps customers coming back.

+219%

Lifetime Value

7×

More Visits

6×

Annual Spend

Steve’s Poke Bar wasn’t fishing for compliments — they were focused on creating real value for their customers. TapMango and Steve’s Poke had been partners for years, rewarding loyal guests and building meaningful relationships. But as their loyalty program grew, their most devoted fans were maxing out points, redeeming free bowls, and still looking for more ways to connect with a brand they loved.

The Journey to Superfans

Challenge

Loyal fans maxing out points, wanting deeper brand connection

→

Solution

Launched paid VIP memberships with exclusive perks

→

Results

219% higher LTV, true superfans in 3 quarters

The Solution

A Beautifully Simple Membership

Steve’s Poke knew their regulars by name — guests visiting multiple times a week. Their answer was refreshingly simple: on any order over $15, VIP members get something extra free. An extra scoop of ahi, a drink, premium toppings like avocado or tobiko, or a side.

The Shift

A Real Change in Behavior

Non-members might stop by occasionally. VIPs became regulars — Monday lunches, Friday dinners, Sunday meal prep. They explored the menu, tried new combinations, and treated themselves more often. They genuinely wanted to be there.

Customer Lifetime Value Comparison

Non-Loyalty Customer

Baseline

VIP Member

+219% higher lifetime value

VIP membership drives significantly higher customer value

“Same favorite bowl. Elevated experience.”

How They Made It Work

Smart Communication

Push notifications and email to share seasonal bowls, personalized offers, and VIP perks at just the right moments — respecting customers’ space while creating “I could really go for that” moments.

Building Champions

Within just three quarters, VIP members evolved into true superfans — bringing friends, posting on social media, and actively advocating for the brand they love.

📈

7×

More Visits

💰

6×

More Spend

⭐

To Superfan

🖤

✓

Advocates

A customer who visits once spends about a third of what a deeply engaged VIP member spends over their lifetime. Steve’s Poke closed that gap with one simple strategy: give your best customers a real reason to stay invested.

Ready to Create Superfans?

Steve’s Poke Bar uses TapMango for loyalty, online ordering, marketing campaigns, and paid memberships.

Let’s Talk →

Steve’s Poke – Case Study