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Communication & messaging

Marketing That Keeps Running When You Are Slammed

The campaigns that actually drive revenue are the boring, repeatable ones: birthdays, win-backs, welcomes, and milestones. Set them once, and they keep working on the days you have no time to think about marketing.

  • Set once, runs indefinitely
  • Triggered by real customer behavior
  • Across SMS, email, and push together
Book a demo
An automated birthday reward by MMS

The Automations Every Merchant Should Have Running

Four automations do most of the work: welcoming new members, wishing them a happy birthday, winning them back when they go quiet, and marking the milestones. They are the highest-redeeming campaigns that our merchants run.

  • Welcome series for new members
  • Birthday rewards, auto-sent every year
  • Miss-You win-backs when someone goes quiet
  • Milestone rewards at visits 10, 25, and 50
The merchant dashboard, tablet and app

Triggered by Behavior, Not by a Calendar

A campaign that goes out on a date treats everyone the same. A campaign triggered by behavior reaches each customer at their own right moment, the week they usually run out, not the first of the month.

  • Trigger on visits, spend, recency, or product
  • Suppress anyone who has already come back
  • Different offers for different segments
Loyalist, regular and opportunity segments

Promotions and Vouchers That Are Easy to Run

Beyond automations, there are the day-to-day promos: a flash offer on stock that needs to move, a promo code for a partner, and double points on a quiet Tuesday.

  • Flash deals sent by text in minutes
  • Promo codes for partners and campaigns
  • Point multipliers on chosen days or dayparts
  • Vouchers with expiry and redemption limits
A promotion on the in-store display

Why it matters

The Campaigns That Run Themselves Are the Ones That Pay

Merchants tell us the same thing: the automations keep going on the weeks everything else slips, and that consistency is where the revenue actually comes from.

A florist handing a bouquet to a regular customer

It Works When You Forget

Owners describe dropping the ball for two weeks and finding that the birthday vouchers still went out. That is the whole value.

A studio member checking a win-back offer on her phone at the front desk

It Reaches People at Their Moment

Behavior triggers mean a win-back lands when someone actually lapsed, not on a schedule that suits your calendar.

A stylist finishing a returning client's blowout

It Compounds Quietly

Small automated touches across a year add up to far more revenue than an occasional big push.

Everything included

The Complete Campaign Toolkit

Welcome seriesOnboard every new member automatically.
Birthday rewardsAuto-sent every year, with consistently high redemption rates.
Miss-You win-backsStart automatically when a customer goes quiet.
Milestone rewardsMark the 10th, 25th, and 50th visits.
Flash dealsMove today's stock with a text in minutes.
Promo codesFor partners, print, and campaigns.
Point multipliersDouble or triple points on chosen shifts.
VouchersWith expiry dates and redemption limits.
Segment targetingSend each automation only to the groups it fits.

Related features

Pairs Well With

A customer collecting a pickup order at Morrow Coffee

SMS Marketing

The channel that actually gets read, and wired directly to your loyalty data.

Explore A branded weekly-arrivals email being built in the template designer

Email Marketing

Branded email built on the same customer data without requiring a second subscription.

Explore Segments built from real purchase behavior

CRM & Segmentation

A single customer record paired with the segments that make it actionable.

Explore

FAQ

Questions We Get About This

How much setup does this take?

The core automations are configured during onboarding by our team, not left for you to work out. Most merchants launch with welcome, birthday, and win-back campaigns already running.

Ready to grow

Ready to Set It Once and Let It Run?

See how TapMango configures the automations that keep working on your busiest weeks.

  • Get a personalized demo tailored to your business.
  • See exactly how TapMango integrates with your POS.
  • Receive a custom ROI projection.
  • Discover why merchants are switching to TapMango.

Request a free, no-obligation demo, and we’ll respond within 24 hours.