Skip to content
The 5 Loyalty Languages™: the five ways customers actually experience loyalty. Read the Framework →
Log In
Log In
Book a Demo
Loyalty & Engagement Loyalty & Rewards Referrals Paid Memberships Reviews & Reputation Communication SMS Marketing Email Marketing Push Notifications Campaigns Commerce Online Ordering Branded Mobile App Data CRM & Segmentation TapMango AI Integrations & POS
Pricing
Food & Drink Boba Tea Coffee & Tea Dessert & Bakery Fast Casual Juice & Smoothie Açaí & Poke Bowls Retail CBD Shops Clothing Stores Consignment & Thrift Gifts & Specialty Game Shops Nutrition & Supplements Pet Stores Toy Stores Vape & Smoke Shops Health & Beauty Beauty & Salons Health & Wellness Sports & Fitness Studios Services & Experiences Auto Shops Entertainment Golf Religious Institutions
Learn Blog The 5 Loyalty Languages™ Tools Integrations Partners Reseller & Referral Partners Technology Partner
About Us Careers Contact
Customer Login Merchant Login Book a Demo

Communication & messaging

The Cheapest Message You Will Ever Send

Every customer who downloads your branded app becomes someone whom you can reach instantly, at no per-message cost. Push is the channel that rewards you for having built an audience.

  • No per-message cost
  • Lands on the lock screen in seconds
  • Same segments as your SMS and email
Book a demo
A customer smiling at a push notification from her favorite boutique

Reach without a Per-Message Bill

SMS is the most effective channel, but it costs money per send. Push costs nothing per message, which makes it the right tool for the frequent, low-stakes updates that would be too expensive to text.

  • No per-message cost, at any volume
  • Ideal for daily specials and new arrivals
  • Keeps your SMS budget for the high-intent sends
  • Unlimited sends to your app audience
A push notification on the lock screen

Same Targeting, Different Channel

Push uses the same behavioral segments as the rest of the platform, so you are not rebuilding your audience in another tool.

  • Segment by visits, spend, product, or recency
  • Target one location or all of them
  • Schedule ahead or send instantly
  • Combine push, SMS, and email in one campaign
A florist smiling at a targeted push notification

The Reason to Build an App Audience

A branded app is only worth having if you can use it. Push is what converts app installs from a vanity number into a marketing channel that you own outright.

  • Every install becomes a reachable customer
  • No platform sitting between you and your customers
  • Deep-link straight to an offer or the ordering screen
  • Works alongside mobile wallet passes
A coffee shop loyalty app with punch card progress and a free cold brew reward

Why it matters

A Channel You Own, with No Marginal Cost

Marketplaces rent you access to customers. Push is the opposite: you built the audience, and reaching it costs nothing.

A customer checking an offer on her phone at the counter

No Cost per Send

Once someone has your app, messaging them is free, however often you do it.

A customer reading a notification while ordering

No Algorithm in Between

Unlike social media, push delivers every message to everyone on your send list.

Customers using the branded app at checkout

It Makes the App Worth Building

Installs are only valuable if you can act on them. This is how you do that.

Everything included

The Complete Push Toolkit

Unlimited sendsNo per-message cost at any volume.
Behavioral segmentsThe same targeting as SMS and email.
Location targetingOne store, a region, or everywhere.
SchedulingQueue messages for the right moment.
Deep linksOpen straight to an offer or the order screen.
Automated triggersReward unlocked, order ready, or birthday reward.
Sent from your appMessages arrive under your own brand name.
Pairs with SMS and emailRun push in the same campaign as your texts and emails.
Wallet passesWorks alongside mobile wallet cards.

Related features

Pairs Well With

A digital punch card in the app

Branded Mobile App

Your own app in the App Store and Google Play, under your name.

Explore A customer collecting a pickup order at Morrow Coffee

SMS Marketing

The channel that actually gets read, and wired directly to your loyalty data.

Explore An automated birthday reward by MMS

Campaigns & Automations

Hands-off marketing workflows that run in the background while you focus on operating your business.

Explore

FAQ

Questions We Get About This

Do customers need to install an app for this?

Yes. Push goes to your branded app. That is why we usually launch the app and the rewards program together, so installs build from day one.

Is push a replacement for SMS?

It is a complement. Push is free and great for frequent updates, and SMS reaches everyone—including customers without the app—while getting read faster. Most merchants use both.

Ready to grow

Ready to Message for Free?

See how a branded app plus push turns your regulars into an audience you own outright.

  • Get a personalized demo tailored to your business.
  • See exactly how TapMango integrates with your POS.
  • Receive a custom ROI projection.
  • Discover why merchants are switching to TapMango.

Request a free, no-obligation demo, and we’ll respond within 24 hours.