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The 5 Loyalty Languages™: the five ways customers actually experience loyalty. Read the Framework →

Communication & messaging

Email That Knows What Your Customers Bought

Most merchants pay for a separate email tool that has no idea who their regulars are. Ours runs on the same customer record as your loyalty program, so a campaign can be built from behavior instead of a guess.

  • Templates that you can brand once and reuse
  • Segments built from real purchase behavior
  • Included, not a separate subscription
A branded weekly-arrivals email being built in the template designer

Branded Emails without a Designer

Start from a template, drop in your logo and colors once, and every campaign afterwards looks like you. No HTML, no agency, no waiting.

  • Pre-built templates for the campaigns that merchants actually send
  • Your branding applied once, reused everywhere
  • Mobile-friendly by default
  • Preview before anything goes out
Your branding across every screen

Send to the Right People, Not Everyone

The most common email mistake is sending everything to the whole list. Segments built from visits, spend, and purchase history let you send fewer, better emails.

  • Segment by spend, frequency, or product
  • Combine with SMS in one campaign
High-value, regular and lapsed customer segments

One Less Bill to Pay

Email is included rather than a separate line item. Merchants moving to TapMango routinely drop a standalone email subscription that was climbing with their list size.

  • No need to pay for a separate email platform
  • No integration to maintain between tools
  • One customer list, not two that drift apart
  • Costs that do not scale punitively with list growth
Two owners reviewing email campaigns and one customer list

Why it matters

Your Email List and Your Loyalty List Should Be the Same List

When they live in different tools, they drift, and the drift is always in the direction of stale data and wasted sends.

A customer signing up on the counter tablet

No Export, No Sync, No Lag

A customer who joined at the counter this morning is in this afternoon's segment automatically.

A staff member checking a customer's purchase on a tablet

Behavior You Can Actually Target

Purchase history and visit data sit in the same record as the email address.

Customers opting in at the counter

Consent Stays Consistent

One consent state per customer across email and SMS, rather than two systems disagreeing.

Everything included

The Complete Email Toolkit

Branded templatesSet your look once, reuse it everywhere.
Behavioral segmentsBuilt from visits, spend, and purchases.
SchedulingSend now or queue for the right moment.
Automated emailsBirthday, welcome, win-back, and milestone emails.
Vouchers in emailRedeemable in store or in the app.
Targeted groupsSend each campaign to the groups you build from your customer data.
Open and click reportingSee what worked, per campaign.
Combined with SMSOne campaign across both channels.
Included in your planNo separate email subscription.

FAQ

Questions We Get About This

Is email an add-on or included?

It is included. Merchants switching to TapMango often drop a separate email subscription that gets more expensive as their list grows.

Can I import my existing email list?

Yes. Importing your customers is part of onboarding, and our team does the heavy lifting rather than handing you a CSV template.

Ready to grow

Ready to Stop Paying for Two Tools?

See how TapMango runs email and loyalty off one customer record, in one plan.

  • Get a personalized demo tailored to your business.
  • See exactly how TapMango integrates with your POS.
  • Receive a custom ROI projection.
  • Discover why merchants are switching to TapMango.

Request a free, no-obligation demo, and we’ll respond within 24 hours.