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The 5 Loyalty Languages™: the five ways customers actually experience loyalty. Read the Framework →

Loyalty built for game & hobby shops

Bring Players Back for the Next Match, Drop, and Event

Game and hobby shops grow through regulars: players who show up for league nights, release days, tournaments, trade-ins, restocks, and community events. TapMango helps you reward that loyalty, reach the right players, and keep your shop top of mind between visits.

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A game store owner greeting a customer at the counter
Release day alert1,120 players notified
League night boostDouble points tonight
Store credit earnedReady for their next purchase
GetApp 2025 awardCapterra 4.8 ratingSoftware Advice 2025 awardSoftware Advice 4.8 rating

Why loyalty matters for game & hobby shops

Reward the Community That Keeps Your Shop Alive

Game shops are more than retail. They are gathering places where regulars drive repeat sales, bring friends, attend events, and build the community around your store.

Regulars Drive the Business

A core group of players often accounts for a large share of revenue. Loyalty helps you know who they are, what they buy, and how to bring them back.

Release Days Need the Right Audience

New sets, expansions, consoles, accessories, and restocks perform better when you can message the players most likely to care.

Events Create Repeat Visits

League nights, tournaments, demos, and trading events give customers a reason to show up. Rewards also help fill quieter nights.

Online Marketplaces Compete on Price

You may not always beat online pricing, but you can win on community, service, availability, events, and rewards that customers earn in your shop.

Store Credit Keeps Spending Local

Trade-ins, rewards, and credit balances give players a reason to come back and spend with you again.

Word of Mouth Brings New Players

Players invite friends when they love a shop. Referral rewards turn that behavior into trackable growth.

Customer data

Your Customer Database Is Your Most Valuable Asset

Every purchase, event sign-up, trade-in, and pre-order is a chance to build a stronger customer relationship. TapMango helps you capture customer data through counter sign-ups, event check-ins, QR codes, receipts, SMS and email opt-ins, and loyalty enrollment.

Use that data to send more relevant campaigns for release days, restocks, tournaments, trade-in bonuses, store credit reminders, birthday rewards, win-back campaigns, and VIP perks.

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Customer communication

Reach Players Before the Next Event or Release

Game shop customers respond to timing: release dates, restocks, tournaments, league nights, and pre-order windows. TapMango helps you reach the right players with messages that bring them back to your store.

SMSMMSEmailBranded AppPush NotificationsTapMango AI

Rewards

Explore Rewards That Actually Work

These are the promotions our game and hobby merchants run.

Store credit rewards

Store Credit Rewards

The natural currency in a hobby shop, earned in store and spent in store.

Event & league night multipliers

Event & League Night Multipliers

Double points on the nights you want to drive the most foot traffic.

Release day & restock alerts

Release Day & Restock Alerts

Message the players who buy a line the moment new stock lands.

Pre-order perks

Pre-Order Perks

Bonus points or early pick-up for customers who commit ahead of a release.

Miss-You win-backs

Miss-You Win-Backs

When a customer is overdue, an automated offer goes out without you lifting a finger.

Birthday rewards

Birthday Rewards

Auto-triggered every year, this is one of the highest-redeeming campaigns our merchants run.

Friend referrals

Friend Referrals

Reward both sides. Your best customers bring the next ones through the door.

Paid VIP memberships

Paid VIP Memberships

Turn your most frequent customers into recurring revenue with a paid membership tier.

POS integrations

Works with Your Existing POS

Connect TapMango to your checkout system so customers can earn points, redeem rewards, and stay connected without adding friction at the counter.

SquareLightspeedCloverShopify

Referrals and reputation

Turn Regulars into New Customers and Better Reviews

TapMango helps you grow by turning your happiest regulars into a source of new buyers while automated review management strengthens your local reputation.

Referral Programs

Turn regulars into a reliable source of new customers. Reward both the customer who refers a friend and the friend who visits with built-in tracking so you can see which referrals lead to real sales.

  • Refer-a-Friend RewardsReward both sides when a customer brings someone new.
  • Partner and Ambassador CodesCreate trackable codes for local creators, nearby businesses, student groups, or community partners.
  • Contests and GiveawaysCapture new contacts while giving customers a reason to share and participate.

Review and Reputation Management

Help more people choose you before they walk in. Request Google and Yelp reviews at the perfect moment and track your online reputation from one place.

  • Automated Review RequestsAsk for reviews after positive visits while the experience is still fresh.
  • Multi-Platform Review GrowthDrive more feedback across the exact review platforms that local customers check before choosing a game store.
  • Reputation MonitoringTrack feedback and spot opportunities to improve—all from one place.
A VIP membership sign on a game shop counter

Paid memberships

Create VIP Revenue from Your Best Players

Your best customers already spend regularly on games, events, accessories, collectibles, and trade-ins. Paid memberships let you offer a stronger VIP experience while creating steadier revenue for your shop.

  • Monthly and Annual RevenueOffer a paid membership tier that brings in recurring revenue beyond individual purchases.
  • More Event AttendanceMembers have another reason to show up for league nights, tournaments, release events, and demos.
  • Higher Spend Per VisitUse member-only perks, bonus rewards, store credit offers, and early access to encourage larger baskets.
  • VIP Perks That Fit Game RetailOffer benefits like early pre-order access, event discounts, bonus trade-in value, birthday credit, exclusive shopping windows, or member-only tournament perks.
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Case studies

How Other Retail Businesses Grow with TapMango

“It’s the easiest way to stay connected to my customers and drive traffic. If we didn’t send those texts, we wouldn’t get half the traffic that we get.”

Owner, Pirates and Pixies

Learn more
18,000+Loyalty Members
$425K+Loyalty Revenue
Owner, Pirates and Pixies
“TapMango has made managing our marketing efforts much easier thanks to its user-friendly design. The reporting tools helped us reach customers more effectively.”

Diana Hysack, Director of Retail Marketing, Thrifty Shopper

Learn more
$1.5M+Voucher Revenue
20K+Lapsed Customers Returned
Diana Hysack, Director of Retail Marketing, Thrifty Shopper

Onboarding and support

Launch Loyalty without Adding More to Your Plate

You do not need to build campaigns, train staff, or figure out a loyalty strategy on your own. TapMango guides you through setup, POS integration, and your first promotions so your program is ready to launch with confidence.

Full Onboarding Support

Get guided setup from launch planning to staff training. Your team will know exactly how to enroll customers, explain rewards, and keep the line moving.

Loyalty Strategy Setup

Build a program around your business goals, whether that means more repeat visits, higher average spend, better customer data, or stronger retention.

Campaign Templates

Start with ready-to-use frameworks for birthday rewards, win-back campaigns, slow-hour offers, referrals, seasonal promotions, and VIP perks.

Live Support

Get help when you need it, whether you are launching a campaign, updating rewards, or resolving counter issues in real time.

Customer Success Team

Partner with dedicated experts to review performance, spot opportunities, and make smarter decisions as your loyalty program grows.

Ongoing Optimization

Keep improving your rewards, messages, and offers based on customer redemptions, clicks, and repeat visits.

FAQ

Frequently Asked Questions

Still deciding? We’ll answer everything during a short, no-pressure call.

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Can I reward event attendance, not just purchases?

Yes. TapMango can help you reward customers for showing up to events, joining campaigns, making purchases, and engaging with your shop.

Can I message only the players who buy a specific game or line?

Yes. TapMango helps you segment customers so you can send more relevant messages based on purchase history, interests, event attendance, and engagement.

Does TapMango integrate with my POS system?

TapMango works with leading POS systems, including Square, Clover, Lightspeed, Shopify, and more, so customers can earn points and redeem rewards without adding friction at checkout.

Do I need a marketing team to use TapMango?

No. TapMango includes templates, automations, campaign tools, and support, so small teams can run release alerts, event reminders, win-back campaigns, referrals, and VIP campaigns.

How is TapMango different from a basic points app?

TapMango combines loyalty, customer data, SMS and email marketing, branded app tools, referrals, reviews, paid memberships, and reporting in one platform.

What does TapMango cost?

Pricing depends on your locations, setup, and the features you need. On a demo, we’ll walk through your shop to show how TapMango increases repeat visits, promotes events, and replaces tools you already pay for.

What kind of support do you provide after onboarding?

You get help with setup, staff training, launch campaigns, loyalty strategy, and ongoing optimization, plus live support when you need help with rewards, messaging, integrations, or customer questions.

Ready to grow

Ready to Reward the Players Who Show Up?

See how TapMango helps game and hobby shops grow their community, fill event nights, and reach the players who drive most of the revenue.

  • Get a personalized demo tailored to your business.
  • See exactly how TapMango integrates with your POS.
  • Receive a custom ROI projection.
  • Discover why merchants are switching to TapMango.

Request a free, no-obligation demo, and we’ll respond within 24 hours.