How to Build a Successful Restaurant Budget Restaurants run on razor-thin profit margins, typically between 3% and 6%. And, over the past five years, food and labor costs have surged by nearly 35%. This combined financial pressure has made it more challenging than ever for operators to succeed when managing a restaurant budget. On top of that, higher costs are leading to increased menu prices. Between 2020 and 2024, the consumer price index for all food rose by 23.6%, leading to 67% of Americans dining out less frequently. That means fewer tickets and a tougher fight for every dollar. In this climate, a smart, proactive restaurant budget is a necessity. A…
The 14 Best Referral Programs of 2025 With Examples Marketing is great. But did you know that the best marketing comes from the people around you? 92% of consumers trust recommendations from friends and family over any other form of advertising. That’s why having a referral program is so important to any business looking to establish credibility, grow, and even show a bit of customer appreciation. In this blog, we’ll explore the different types of referral program ideas, practical steps for creating your own creative referral strategies, and outstanding referral program examples from leading businesses you can implement today. What Are the 3 Types of Referrals? Direct Referrals Direct referrals occur…
SMS Marketing Strategies Every Store Operator Should Know in 2025 Is your foot traffic declining because tech giants like Amazon and Uber Eats continue to raise expectations around convenience, personalization, and speed? To compete with the behemoths, you need to build direct, personal relationships with customers. That’s why in this blog, we’re going over the benefits of SMS marketing for small businesses. Keep reading to see why business text messaging has become one of the most effective tools for driving repeat visits, boosting sales, and building lasting loyalty. Why Should Small Businesses Use SMS? It’s harder than ever for small businesses to cut through the noise. Email campaigns get lost in…
The Ins and Outs of Gift Certificates for Restaurants If you think a restaurant gift certificate or gift card is just another holiday stocking stuffer, think again. For modern restaurants, gift certificates and gift cards are some of the smartest, lowest-lift ways to drive revenue, grow brand visibility, and bring both loyal fans and new faces through your doors. Whether you’re running a trend-forward snack bar or a busy local coffee shop, a well-run restaurant gift card system can give you upfront cash flow, boost average ticket sizes, and unlock valuable customer data. In this guide, we’ll break down how restaurant gift certificates and gift cards actually work, their benefits, and…
[Toronto, ON] [05/29/2025] – [TapMango] We are excited to share that TapMango, a leading customer loyalty and engagement platform, has been recognized with multiple awards, like 2025 “Best Customer Support” and more badges from Gartner Digital Markets platforms: Software Advice, and GetApp. TapMango excels with its robust loyalty program and personalized marketing features, empowering businesses to enhance customer retention and drive repeat business. These recognitions and awards are based on independent reviews collected by Gartner Digital Markets, which highlights top-rated tools in different categories to help buyers identify the highest-rated software companies that users love and trust. “We’re delighted by the recognition from Gartner, but we are even more pleased by…
Read how Cyber Yogurt has creatively customized their loyalty program to meet their specific needs – from bringing customers in on rainy days to reducing their carbon footprint.
The Ultimate Guide to Customer Appreciation Gifts Want to show your customers how much you value them? Good idea. With so many of your competitors fighting for the same dollars, customer appreciation gifts are a great way to incentivize your current customers to keep coming back to your store. 58% of consumers indicated that the most important way a brand can interact with them is through surprise offers and loyalty gifts. That’s important because: Getting a new customer is 5x more expensive than retaining an existing one A 5% increase in customer retention can boost profits by 25-95% Success rate of selling to a new customer? 5-20%. Success rate of selling…
Meet Adam: the Feature Implementation Specialist at TapMango! From launching tech features to savoring his grandma’s island meatballs, cheering for soccer, and embracing the magic of Ted Lasso, his journey is a blend of passion and endless fun! ⚽🍝✨ Check out our blog to learn more about Adam!
Meet Jenna, the Onboarding Specialist at TapMango, thrives on building merchant relationships and embracing diverse projects. Beyond tech, she crafts candles and lip balm. Her advice to 8-year-old self? Enjoy life! Dreaming of a Red Rocks concert, Jenna balances work and passion, with binge-worthy picks like ‘Haunting of Hill House,’ ‘Vanderpump Rules,’ and ‘Painkiller.