Engaging with customers in the age of referrals In today’s era of instant, infinite media, society has been flooded with advertisements, and each individual consumer is targeted for his/her business and loyalty. While sending a multitude of messages may be an effective way to reach your audience, it doesn’t guarantee that they will respond positively to them. A recent study shows that consumers are growing weary of online advertising, and as technology continues to advance, are finding new ways to negate the efforts of marketers. For instance, 71% of consumers find personalized and behaviour-based advertisements intrusive or annoying. Therefore, the method of communication you choose to interact with your customers is…
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