The Customer Loyalty Craze In today’s day and age, as a small to medium business owner you must ask yourself (and if you don’t, you should), what can you do to ensure that your customers keep coming back to you and how to attract new ones along the way? Is it possible to inspire that feeling of customer loyalty towards a brand and more importantly, if it is, why isn’t everyone doing it already? For anyone who has ever heard of the Starbucks Rewards program or CVS ExtraCare Rewards, there is a good reason why you have (and if you haven’t, clearly something’s wrong). Larger retailers have already been doing it…
Changing the Game! From Crazy Eights to Call-of-Duty, Minecraft to Magic the Gathering, the gaming industry is absolutely massive. Gone are the days that gaming was just a young boy’s hobby, as the industry has grown exponentially, and people from different demographics are coming together to join in on the fun. An industry report, dated April 2016, notes that 73% of gamers are 18 years of age or older, and 41% are female. These numbers show just how far the gaming industry has expanded from its humble beginnings, into a multi-billion dollar empire. Statistics show that in 2015, the global gaming industry generated $91.8 billion dollars, and is projected to grow in the…
Engaging with customers in the age of referrals In today’s era of instant, infinite media, society has been flooded with advertisements, and each individual consumer is targeted for his/her business and loyalty. While sending a multitude of messages may be an effective way to reach your audience, it doesn’t guarantee that they will respond positively to them. A recent study shows that consumers are growing weary of online advertising, and as technology continues to advance, are finding new ways to negate the efforts of marketers. For instance, 71% of consumers find personalized and behaviour-based advertisements intrusive or annoying. Therefore, the method of communication you choose to interact with your customers is…
What is a Loyalty Program? Loyalty programs are marketing efforts that reward, and therefore encourage, loyal buying behavior – behavior which is potentially beneficial to the firm. Loyalty programs benefit the economy because they encourage spending, therefore increasing the cash-flow, and in-turn raises revenues for businesses while providing consumers with discounts and other incentives. Starting a loyalty program has proven to raise profits. In a report released by the National Restaurant Association, 77% of the responding members said loyalty programs helped drive business to their restaurants. In addition to driving business, 90% of the respondents said loyalty programs create a competitive advantage for their brand. Loyalty programs also provide businesses with…
Get the grill fired up, get your polos pressed, and prepare your best puns because Father’s Day is just around the corner. From survival kits to dad joke contests, we’ve compiled dad-approved marketing ideas to get the word out and drive traffic to your business. Harness the power of your loyalty program with Father’s Day campaigns that will pop out to pops everywhere. 1. Offer a Dad Kit Courtesy of @cakepopsladulceria on Instagram Good gift ideas for dad are sometimes less obvious than what would work for mom. If your customers are looking for more than a funky tie, bundled products or services are a good way to cover multiple bases….
“A picture is worth a thousand words” – English idiom. Communication is ever-dynamic – from smoke signals that warn of approaching invaders to tweets featuring chicken nuggets, people have found a medium to share their message. In the digital world, where content is constantly created, one must adapt to the trends that create interest. Imagine what your business can accomplish with a simple selfie station. With your TapMango tablet, your customer can snap a photo and advertise your business to everyone they know by posting a photo to their timeline. In the example below, the customer will be awarded 15 points for their post. If they tap share to Facebook, the customer can…
Acquire and Use Customer Feedback in a Customer Centric Market In today’s age of customer-centricity, the number one factor that retail stores compete for is the loyalty of their customers. With a shift in power moving towards the consumers’ choice, retail stores must adapt to customers, and tailor their services as much as possible. If a business cannot provide its customers with a positive experience, it can lose out to the competitors who do. This article will focus on using customer feedback and growing your business with every happy customer you’ve served. Having the basic knowledge and understanding of how your customers feel about your store and what you have to…
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