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23 Aug: Top 4 Ways to Use Loyalty in Trade Shows

Exposing Your Business at Expos: Using Loyalty to Network and Grow Your Business at Trade Shows As a small business, you really do have to be the jack of all trades – trade shows that is. Festivals, conventions, and expos are a fun way to introduce your brand and products to thousands of potential customers. Your services may speak for themselves and drive sales at these events, but a customer engagement platform makes sure customers keep coming back long after the booth is packed up and the show is over. Add a splash of innovation to your next trade show and give your customers a good reason to sign up.  …

Customer focused loyalty program

18 Aug: The Newfound Importance of Customer Centricity

Right now, we are living in the age of innovation. We have lived through the inception of the internet and computers, and continue to bear witness to technological advances made every single day. Everything has grown, adapted, and changed due to this, including business including products, which continue to develop at an unimaginable pace. This rapid evolutionary rate cause consumers’ demands to grow, and soon the advance in technology will not be able to keep up. As a result, business’ ideology must adapt and evolve as well, from a product-centric focus to a customer-centric one. Never before has customer centricity been as important as it is now. It is a completely…

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18 Aug: What Not To Do With A Rewards Program

Having a rewards program may be the best choice for your business, as it creates an incentive for the customer to return, however, this strategy is not foolproof. Consumers can often be repelled by these offers because they are an everyday nuisance or brings no benefit to them. The ‘seven deadly sins of loyalty marketing’, (as described in this article: 7 Deadly Sins), are the important factors in the failure of a rewards program, and by focusing on a few key points, customers will be more likely to join the program. The first mistake is to base your program solely on discounts. Your goal is to form a strong relationship with…

Best loyalty program on the market

17 Aug: A Rewards Program Need an Identity

It’s no secret that more and more small businesses are taking on the services of a rewards program provider to bolster their sales and increase customer retention. There are good reasons for this: It works for the big guys – Starbucks, for example, has a well-known loyalty rewards program called My Starbucks Rewards. The coffee juggernaut credited the rewards program for an 11% increase in revenue the second quarter of 2013 – that’s roughly a 3 billion dollar increase in revenue. It’s now cost effective – Thanks to the recent boom in smartphone technology there are many loyalty providers out there. The costs have become reasonable as well. For as little as $200 per month, a small business owner…

Customer Loyalty

17 Aug: CUSTOMER LOYALTY WHY CUSTOMERS LOVE IT… WHY YOU WANT IT…

The Customer Loyalty Craze In today’s day and age, as a small to medium business owner you must ask yourself (and if you don’t, you should), what can you do to ensure that your customers keep coming back to you and how to attract new ones along the way? Is it possible to inspire that feeling of customer loyalty towards a brand and more importantly, if it is, why isn’t everyone doing it already? For anyone who has ever heard of the Starbucks Rewards program or CVS ExtraCare Rewards, there is a good reason why you have (and if you haven’t, clearly something’s wrong). Larger retailers have already been doing it…

Rewards program for Games stores

17 Aug: CUSTOMER LOYALTY ENABLES BRICK AND MORTAR GAME STORES TO OVERCOME MODERN CHALLENGES

Changing the Game!   From Crazy Eights to Call-of-Duty, Minecraft to Magic the Gathering, the gaming industry is absolutely massive. Gone are the days that gaming was just a young boy’s hobby, as the industry has grown exponentially, and people from different demographics are coming together to join in on the fun. An industry report, dated April 2016, notes that 73% of gamers are 18 years of age or older, and 41% are female. These numbers show just how far the gaming industry has expanded from its humble beginnings, into a multi-billion dollar empire. Statistics show that in 2015, the global gaming industry generated $91.8 billion dollars, and is projected to grow in the…

Best loyalty program on the market

17 Aug: LOYALTY PROGRAMS AND WHAT THEY BRING TO YOUR BUSINESS

Loyalty 3.0 In the retail world, where the emphasis is placed on customer experience, what merchants can offer to consumers is crucial to success. One of the best ways to improve customer experience is to implement a customer loyalty program. The notion of loyalty programs has been around for a number of years and has become one of the best ways a business can provide a better customer experience. The reasons why businesses should use a customer loyalty program has stayed the same, but over the years, the way they function has evolved. These changes offer a whole new set of opportunities for merchants to engage their customers with, and has…

Gift loyalty program

17 Aug: HOW LOYALTY PROGRAMS CAN INCREASE GIFT GIVING

The Gift That Keeps On Giving Source: Law Inc In life, there’s no better feeling than receiving a present from someone, even more so when it’s least expected. The surprise of a gift is a gesture that let’s a person know that they are cared for, and it creates a stronger bond between the giver and the receiver. However, this does not have to be limited to an exchange between two individuals, as businesses can take advantage of the power of ‘giving’ to strengthen their relationships with their customers. A business’ gift to their customers could be anything from a free coffee on their birthday, to discounts on their purchases; what is important is that as…

Customer Referrals for small business

13 Aug: Connect and Collect – Get Customer Refferals

Engaging with customers in the age of referrals     In today’s era of instant, infinite media, society has been flooded with advertisements, and each individual consumer is targeted for his/her business and loyalty. While sending a multitude of messages may be an effective way to reach your audience, it doesn’t guarantee that they will respond positively to them. A recent study shows that consumers are growing weary of online advertising, and as technology continues to advance, are finding new ways to negate the efforts of marketers. For instance, 71% of consumers find personalized and behaviour-based advertisements intrusive or annoying. Therefore, the method of communication you choose to interact with your customers is…

Nutrition Shop Loyalty

13 Aug: Shaping Up With Nutrition Shop Loyalty

USING A CUSTOMER LOYALTY PROGRAM TO ENHANCE YOUR NUTRITION SHOP Source: Your Total Body Your mom always said to take your vitamins, and Vitamin Loyalty is the best supplement for your nutrition shop! The nutrition industry has seen a steady increase in business over the last few years, and there have been positive trends towards fitness and personal well being. An industry analysis found that one in five Americans has a gym membership. IbisWorld also noted that consumers are seeking a healthier lifestyle, and are increasingly using products that help meet nutritional needs. These are some of the driving factors to the success of nutrition shops, and because of this interest in fitness,nutrition, and health, many of the associated products have also…