7 Father's Day Marketing Ideas Geared to the Family

 

Get the grill fired up, get your polos pressed, and prepare your best puns because Father’s Day is just around the corner. From survival kits to dad joke contests, we’ve compiled dad-approved marketing ideas to get the word out and drive traffic to your business. Harness the power of your loyalty program with Father’s Day campaigns that will pop out to pops everywhere.

1. Offer a Dad Kit

DadKit
Courtesy of @cakepopsladulceria on Instagram

Good gift ideas for dad are sometimes less obvious than what would work for mom. If your customers are looking for more than a funky tie, bundled products or services are a good way to cover multiple bases. Vape stores can offer a starter “Quit Kit” so that families can show support and encourage dads to quit cigarettes. For those with young tots, retail stores can offer a “New Dad Survival Kit” that could include tidbits of advice and personal anecdotes.

Find out how to set up online package deals through TapMango at support.tapmango.com.

2. Host an Event

Community Event
Courtesy of @kellythibeaultphotography on Instagram

Businesses that aren’t traditionally geared towards dads can still host father-child events that make it fun for the family. Yoga or dance studios can host a lighthearted class for dads and their kids. Salons can offer father-daughter “Man-icures” that include hand or foot massages. Businesses in the food, beverage, or entertainment industry can keep it classic with a community picnic or BBQ that incorporates the products and services sold, like pastries from a cafe, or paint parties from a studio. And if you can’t host one yourself, you can always sponsor one!

Find out how to sell online tickets through TapMango at support.tapmango.com.

3. Dads Get in For Free

Dad Class
Courtesy of @invokestudioindy​ on Instagram

If dad prefers that his loved ones spend time rather than money for Father’s Day, offer a Buy One Get One deal when customers come in with their old man. For example, bowling alleys or fitness studios can grant free admission for dads who come with their kids, which works doubly as a referral to bring in extra business.

4. Gift Card BOGO

GiftCards
Courtesy of @188bethesda on Instagram

In case you missed it, you can use TapMango keytags as gift cards by loading them with store credit. To sweeten the deal, give the gift cards a BOGO spin by offering an additional $10 with the purchase of a $50 gift card. Customers can either stack this on top of their present for dad or they can keep it for themselves. Store credit works well as it locks customers to your business, and because gift cards can require registration upon first use, dad becomes a part of your loyalty program too.

To learn how to load your branded keytags as gift cards, head to support.tapmango.com.

5. Run a Social Media Contest for Dad Jokes

DadJoke
Courtesy of @paintlounge on Instagram

Engage and entertain your audience with a “Best Dad Joke” contest where people can tweet or Instagram photos of dad with his famous one-liners. Hashtags and mentions from your customers will drive traffic to your page and increase brand awareness. 

6. Run a Father of the Year Story Contest

Dad of the Year
Courtesy of @frompaperchase on Instgram

If you’re looking for a more serious take on Father’s Day, have customers nominate their dads for “Father of the Year” with a blurb about why they think he deserves to win. The most touching or unusual story takes the cake, and your followers will associate your business with inspirational sentiment.

7. Know your Audience

Shopping with Kids
Courtesy of @yanamido on Instagram

Whatever promotions you whip up, keep in mind that the offer should be as obvious and simple as possible - many gift-buyers are spouses shopping with their children who don’t have a specific present in mind, so having a simple, clear, and well-marketed promo will push traffic your way.

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How a selfie can bring thousands to your shop

"A picture is worth a thousand words"  - English idiom.

Communication is ever-dynamic, from smoke-signals that warn of approaching invaders to tweets featuring chicken nuggets, people have found a medium to share their message. In the digital world, where content is constantly created, one must adapt to the trends that create interest.

Imagine what your business can accomplish with a simple selfie station.

With your TapMango tablet, your customer can snap a photo and advertise your business to everyone they know by posting a photo to their timeline. In the example below, the customer will be awarded 15 points for their post.

 

If they tap share to Facebook, the customer can choose to post a short prewritten message or a picture through the tablet camera.

 

The Network Effect:

As per PEW Research Center, on average every person on Facebook has a few hundreds of friends.

This means that every snap posted by your customer will expose your business to an average of 150 people. However, exposure is far greater amongst millennials due to larger social networks and higher activity on social media.

Now imagine what 20 posts in a month can do to your local exposure, by multiplying the reach of 150 people by 20 posts a month, which yields 3000 new impressions for your business. That means that for the cost of 300 points, 3000 people who are local can see their friends shopping at your store, and have easy access to your website. But the exposure doesn't end here, now your customers' friends can comment, like and share the photos, so now your customer becomes a brand ambassador for your shop and helps send new customers your way.  

Selfie Competition vs Rewards:

Our support team works around the clock to help your customers to participate in your initiatives. They have found that the best way to increase customer engagement is by creating an appeal or a competition. Offer your customers an option to win an immediate discount, such as a 5% off coupon or a few dollars off their purchase and many of your customers will be happy to share a photo with their friends.

You can create further buzz by offering a prize to the best photo by hosting a themed contest.

 

Cliché? Perhaps. Effective? Definitely.

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Harnessing the Power of Feedback

HOW TO ACQUIRE AND USE FEEDBACK IN A CUSTOMER-CENTRIC MARKET

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In today’s age of customer-centricity, the number one factor that retail stores compete for is the loyalty of their customers. With a shift in power moving towards the consumers’ choice, retail stores must adapt to the preferences of customers, and tailor their services as much as possible. If a business cannot provide its customers with a positive experience, it can lose out to the competitors who do.

Having the basic knowledge and understanding of how your customers feel about your store and what you have to offer is important. It allows you to truly be able to know when and how things need to change within your business. It was found that for every one customer who complains about a business, there are 26 who stay silent about their negative experience, and these consumers will likely switch to a competitor. With this lack of feedback, your business must offer its customers a way to voice their opinions. In doing so, your customers feel as though they are an important part of your business, and this helps you find the right ways to shape up your store.

Here are a few ways to acquire customer feedback, and what to do once you have it.  

Acquiring Customer Feedback

The best way to receive feedback from customers is to ask! However, depending on how you approach your customers, you may be met with mixed reactions. You have to be firm yet accommodating, as many customers will be under the impression that this process will take a long time. No one wants to be stuck filling out a form for a rusty suggestion box!
 

TIMING IS EVERYTHING

You need to make sure that your survey is conducted within 24 hours of your customers’ visit. This is to ensure that their responses are as precise as possible. By having a quick and simple interface for your customers to submit their feedback, there’s a much higher chance that they’ll comply. A study notes that the response rate can increase 85% when a survey is well executed, and this is important to get the necessary data.

Just like how the format of your survey needs to be simple, the questions themselves must be equally as straightforward. They must provide valuable information, so you, as the merchant, can make improvements to your business. It’s important to ask your questions in a way that data can easily be extracted from them. For example, asking your customers in person makes it harder to record the data and get accurate feedback, as customers may not feel comfortable expressing their true opinions in the moment. Additionally,  if your questions are too general, or they’re not geared towards store improvement, your survey won’t be of much help for your business. The bottom line is, building surveys is quite a complicated task better left for professionals. Therefore, a great way to get feedback from your customers is the commonly used Net Promoter Score (NPS).

NET PROMOTER SCORE

The NPS is a one question survey that asks customers to rate a business from 0-10. The survey determines how likely they’ll refer your business to a friend or family member. This is the easiest and best way to get the right information from customers, and is used frequently by a number of large companies. Because the NPS is only a single question, it makes it more appealing for consumers, and increases their willingness to spend the five seconds it takes to answer it.

Automating the process and ensuring consumers answer within the 24 hour mark mentioned above is important to ensure high participation. That's where a customer loyalty program can come in hand and be very useful. With a loyalty 3.0 system, you can send an automatic email that includes the NPS Survey, which will be sent to your customers right after a purchase. The system will react based on the customer's response, so if the score is negative, it can offer a future discounts to bring them back to the store.

 

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Source: Bournes

 

ONLINE OUTREACH

While feedback is made to help merchants improve operations, it is also important for prospective customers! 92% of consumers now read online reviews, so it’s important that your existing customers speak positively about your business on public domains. A study found that 90% of consumers say that positive reviews from other customers influence their purchasing decisions; This is one of the best forms of promotion for your store, as it comes directly from customers. There is an unsaid trust between consumers, and businesses should strive to take advantage of this relationship.

So You Got Some Feedback… Now What?

With the right methods of feedback acquisition, you’ll now have information from your customers that you’ll be able to apply to your business. Whether they are positive or negative, the responses you receive from your customers can truly improve your business, as you’ll be getting evaluations from the people that interact with your store the most. Following up on feedback is equally as important as getting it, and how you do it can impact your relationship with customers.

IF THE FEEDBACK IS POSITIVE

Positive feedback is what your business will strive for, but even once you’ve gotten it the job isn’t over yet! Once your business has received a good review, whether it be online, through a survey or other means, send a follow up message to the customer to thank them for their kind words. This will go a long way in strengthening your relationship with loyal customers, and creates more of a reason for them to continue coming to your store.

Additionally, you’ll want to encourage your loyal customers who have just had a positive experience at your store to post a review online on websites such as Yelp!. This is to ensure that prospective customers will have a good impression of your store when they go to research it. Offering an incentive such as a small discount is a good way to entice your customers to do so, and it’ll help to foster a good relationship; something very important for good reviews!

IF THE FEEDBACK IS NEGATIVE

On the other hand, if you’ve received negative feedback from a customer, you’ll have to work overtime to not only fix the situation, but also mend the relationship at hand. The good news is that if you can resolve a customer’s complaint, 70% of the time they will do business with you again. But you have to act fast!

As an example, if you receive a low NPS rating from a customer, send them an email the same day to apologize for their negative experience, and offer them a discount to get them back into the store. If they’ve written an unfavourable review online, make sure to respond to it publicly, so other customers can see that you take the time to treat your customers well.

 

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Connecting the Feedback Loop

Once a customer comes into your store, you should provide them with every reason to come back. To increase that chance you'll need to know if they had a good or bad experience, and your actions will determine the kind of long term relationship you'll have with your customers. Feedback is a powerful tool for businesses to use, as they can take cues from those who directly interact with their store the most, and tailor it to their needs. How a merchant goes about acquiring feedback, and what they do with it once received, is very important. When collected and utilized correctly, feedback provides the ultimate opportunity for businesses to grow, and foster a relationship with its customers.


For any questions or concerns regarding this article, please contact us at pr@tapmango.com.

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